Lopilato Gets Fruity, Gen Y Explained (Again), Bogusky Talks Social

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- Random hot ad of the day with Argentinian actress, singer and model Luisana Lopilato

- All you ever wanted to know about Gen Y and why they're not victims of a coddled upbringing but victims of a poor economy.

- Check out this Huffington Post interview with Alex Bogusky during which he talks about the long term economic impact of social media on traditional media.

- Sounding quite a bit more blabble-mouthed than his "Beuller? Bueller?" days, Ben Stein is featured in a new commercial for online credit service FreeScore.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Research, Social



Perez Hilton Promotes 'The Ugly Truth' on Twitter

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What's a marketing campaign these days without a dollop up Twitter thrown in for good measure? A bad one if you ask any one of those self-style social media gurus. So it makes perfect sense that, yet again, something's being promoted on Twitter.

This time it's Perez Hilton doing the promoting and Sony Picture's The Ugly Truth getting the tweetlicious hype. According to BlogAds' Henry Copeland, whose company serves ads on perezhilton.com, "Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest."

And yea, the movie's got a great update to the When Harry Met Sally orgasm seen. Except the orgasm isn't fake this time.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Social



Finally! A Better Way to Manage Facebook Friends

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Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.

The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.

Now stop working and go pretend you're E or Vince.

by Steve Hall    Jul-13-09    
Topic: Cable, Games, Good, Promotions, Social



Musician Slams United Airlines For Breaking His Guitar

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"We know you have a choice in airlines. Thanks for flying United." Dave Carroll acknowledges that choice and won't be flying United again anytime soon. He claims the airline broke his $3,500 Taylor guitar when he was on a trip with his band, Sons of Maxwell. For a year, Carroll attempted to get compensation but the airline refused.

So what did he do? He wrote a song called United Breaks Guitars. Actually, he wrote three songs. One's out. The second is in production and the third is on the way.

Yup. If you're a brand and you anger someone with an audience, there's no escape. We have no idea if United will notice or care about Carroll's efforts but we're happy to do our part educating brands about the power of the individual when handed the internet.

by Steve Hall    Jul-10-09    
Topic: Social



AdWeak Returns! Again!

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Ever the mysterious one, AdWeak, has returned once again to tear apart the ad industry. Never heard of AdWeak? AdWeak was the George Parker of 2002. The AgencySpy with a heavy dose of insiderism. Adrants with far more imagination. AdWeak routinely skewered the industry with witty spoofs and The Onion-style reporting.

more »

by Steve Hall    Jul-10-09    
Topic: Social, Weblogs



ViralHeat to Eradicate Pesky Social Media Strategists

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Social Media got you down? Confused by all the hype? Sick of "social media strategists" knocking on your door all day long? With the introduction of ViralHeat, you'll no longer have to deal with these bothersome headaches. Nope. For just $9.99 per month you'll get a full suite of tools to monitor and analyze all the social media bullshit swirling around the toilet of today's marketing cesspool.

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by Steve Hall    Jul-10-09    
Topic: Social, Tools



Much Ado About Twitter. And Why Everyone Needs to Calm Down

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So Advertising Age is all over agencies today for their use (or lack thereof) of Twitter. A destined to be classic quote from a Euro RSCG spokesperson reads, "We're developing our Twitter strategy and in the meantime want to hold onto the name. It's a Catch-22: You don't want your Twitter handle stolen, but you also don't want to start using it before you're really ready."

On the one hand, all well and good. No one wants to make a fool of themselves. On the other hand, this is not rocket science. Certainly it's easier for a random individual to join Twitter and use it any way they see fit. That, however, is not entirely the case for a brand, an agency or an agency representing a brand.

While the wonderful world of social media is, as everyone insists, supposed to be one gigantic, happy conversation, brands, because they are more than one person, need an agreed upon approach to using the medium. But that doesn't mean they have to over engineer it or have every last detail of that "strategy" in place before they dip their toe.

Why? Because you can't develop a "strategy" unless you know the medium and you can't know the medium unless you use it. Yes, it is a bit of a Catch-22 but the Catch-22, itself, is a Catch-22.

more »

by Steve Hall    Jul- 7-09    
Topic: Opinion, Social



FiestaMovement Babe Pimps Plastic Surgery Channel

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Not even close to needing a boob job herself, as clearly indicated in this video, FiestaMovement YouTube babe Jill Hanner is pimping the Plastic Surgery channel and her new gig as their new celebrity news babe.

Hooking up with a YouTube "celebrity" isn't really a new thing. This one just seems, well, appropriate in a twisted, opposites attract sort of way.

by Steve Hall    Jul- 3-09    
Topic: Social, Video



Caribou Coffee Launches...Wait For It...A Facebook Application!

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As if there aren't already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee. It's called Wild It Up (screenshots) and it lets you...yea..."wild up" any photo by adding goofy clip art.

So what's the point of it all? Supposedly, it will get people to try Caribou's eight new Wild Cooler drinks. And it just might work because all people have to do is print their wild'd up image and present it at any Caribou Coffee for a free drink.

Hmm. Sounds like a simple coupon would have been much easier and cheaper. Oh, OK, coupons are terribly boring and everyone just throws them away. So, yea, Facebook app!!!

by Steve Hall    Jul- 1-09    
Topic: Social



Nike Supports Local Community With 'Back Your Block'

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Getting all power of the human spirit on us, Nike is out with Back Your Block, a $650,000 grant program developed to support local communities and schools and to "unlock the potential of young people through programs that focus on sport."

Social marketing (formerly youth marketing..but, ya know, they jumped on the bus just like everyone else) agency Mr. Youth, created the campaign website, a promotional video, blog outreach and activated an army of 250 Task Force influencers to pimp the effort buzz marketing-style.

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by Steve Hall    Jul- 1-09    
Topic: Brands, Cause, Social, Video, Word of Mouth










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