Tap, Take, Twitter. It's the New New Thing


If you like websites where random statements float by and change when you click on them, you might like this promotional site for a new camera which will be released August 13. On the site, called Tap and Take, you can ply around with the statements as they move about the screen. You can also add your own statements to he site which can then appear as Tweets of Facebook status updates.

Way to get the word out, social media geniuses.

by Steve Hall    Aug- 3-09    
Topic: Online, Social

Kid Picks Nose, Lessons in Social Media

- Kid makes flu commercial for flu.gov contest. Think he saw the Seinfeld episode?

- So here's the third Westwood College promotional video. Hold onto that sign, dude.

- Lessons in social media management. Which sort of used to be known as public relations.

by Steve Hall    Aug- 3-09    
Topic: Social

Body Parts Candied, Charter Cures Idiocy, Graduation Hijacked


- Be very wary of the kid who's mastered the art of turning important body parts into Fruit by the Foot.

- Yawn. American Legacy is still recruiting people to work for big tobacco companies.

- We have Charter Communications to internet access but we haven't transformed from an idiot to an employee of the month. Hmm.

- Mullen Creative Director Edward Boches outlines the seven thing Alex Bogusky should blog about.

- So what do you do when you're worried your movie won't be a hit? You pay a high school girl $1,800 to say she loves some guy she doesn't even like during her graduation speech.

- We got this box in the mail too. Didn't write about it at the time. Probably should have. Not a bad stunt.

- When your office building's revolving door doesn't work, don't call maintenance. Call the agency that created the marketing stunt.

by Steve Hall    Jul-29-09    
Topic: Agencies, Commercials, Guerilla, Promotions, Social

Ducks Gone Wild on Beancast


Bob Knorp's Beancast always pulls together and interesting group of people. On this week's episode were Angela Natividad (yes THAT Angela), George Parker from Adscam and Greg Verdino from Crayon. No sooner had the three got on the phone with Bob before Angela and George managed to devolve the pre-podcast call into a discussion of rapist ducks, the SEO value of Paris Hilton and obscene activities performed on plastic ducks.

The rest of the show is just as great. All kinds of great commentary on Amazon buying Zappos, Target as taste maker, Walmart bludgeoning suppliers for more ad dollars and Twitter ability to generate $48 million worth of media coverage for itself without lifting a finger.

And in classic form, George talks about getting drunk no less than three times in the first 15 minutes.

And poor Bob. The editing must have been pretty difficult editing out all the times George cursed. Oops, you missed one, Bob.

by Steve Hall    Jul-27-09    
Topic: Brands, Podcast, Social

Meatloaf Sings For A1


So A1 Steak Sauce is having a singing contest. People can submit videos of themselves singing about how much they love A1 Steak Sauce. Even Meatloaf (the singer, not the meat) is in on the act belting out his famous "I Would Do AnyThing For Love." ballad. Except, in this case, he'd do anything for A1.

It's sort of funny. But sad also. We'd love to see Meatloaf return to his Bat Out of Hell glory days but that sort of greatness usually only comes around just once so we'll just have to settle for an A1 commercial.

by Steve Hall    Jul-17-09    
Topic: Celebrity, Promotions, Social, Video

Twitter Testing Contextual Advertising System


Following leaked revelations Twitter will take in as much as $20 million or so per month by the fourth quarter of 2010, it appears the company is testing a new contextual advertising system that will target ads to people based upon the contents of their tweets.

Saul Hansell of the New York Times tweeted yesterday he's apparently in on the test and will have more to report at a later date.

Inline contextual advertising on Twitter might not be such a bad thing. If it's relevant. If it's not too frequent. And if it actually serves a person's needs. Time and testing will address that but one thing is clear. Either through fees, ad revenue or some other source, Twitter does need to start making money. Even the best services can't live on VC money indefinitely.

Twitter, of course, states all this leaked information is inaccurate and unofficial. But, there may be a reality TV show in the works called Final Tweet. Seriously. That has to be a joke.

by Steve Hall    Jul-16-09    
Topic: Online, Social

Cause Group Launches Twitter For Sh-tters


Why anyone hasn't thought of this witty little word play is beyond us but non-profit Wherever the Need, with help from Skadaddle Media, is having fun with it. The effort aims to call attention to the importance of sanitation and to raise money to build eco-sanitation toilets for third world countries.

more »

by Steve Hall    Jul-15-09    
Topic: Cause, Good, Social, Strange

Lopilato Gets Fruity, Gen Y Explained (Again), Bogusky Talks Social


- Random hot ad of the day with Argentinian actress, singer and model Luisana Lopilato

- All you ever wanted to know about Gen Y and why they're not victims of a coddled upbringing but victims of a poor economy.

- Check out this Huffington Post interview with Alex Bogusky during which he talks about the long term economic impact of social media on traditional media.

- Sounding quite a bit more blabble-mouthed than his "Beuller? Bueller?" days, Ben Stein is featured in a new commercial for online credit service FreeScore.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Research, Social

Perez Hilton Promotes 'The Ugly Truth' on Twitter


What's a marketing campaign these days without a dollop up Twitter thrown in for good measure? A bad one if you ask any one of those self-style social media gurus. So it makes perfect sense that, yet again, something's being promoted on Twitter.

This time it's Perez Hilton doing the promoting and Sony Picture's The Ugly Truth getting the tweetlicious hype. According to BlogAds' Henry Copeland, whose company serves ads on perezhilton.com, "Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest."

And yea, the movie's got a great update to the When Harry Met Sally orgasm seen. Except the orgasm isn't fake this time.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Social

Finally! A Better Way to Manage Facebook Friends


Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.

The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.

Now stop working and go pretend you're E or Vince.

by Steve Hall    Jul-13-09    
Topic: Cable, Games, Good, Promotions, Social

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