AMC didn't take too kindly to the onslaught of Mad Men characters appearing on Twitter and sent a Digital Millenium Copyright Act take down notice asking Twitter to remove @Don_Draper and @PeggyOlsen. The accounts are currently suspended. There are other accounts on Twitter for the Mad Men characters Roger Sterling, Pete Campbell, Joan Holloway, Paul Kinsey, Sal Romano, Bertram Cooper and Bobbie Barrett. Many are still active though @joan_halloway has recently been suspended as well.
AMC was not behind the appearance of the characters on Twitter but its legal maneuverings may go down as the single worst use (misuse?) of social media. One of the characters, @paul_kinsey, was created by Mario Parise. When he created the account, he immediately contacted AMC to tell them what he was doing and if they had any problem, he'd immediately cancel the account. AMC never contacted him; it chose instead to take the legal route.
MediaBuys, LLC has launched a web destination called Greedy People, where, according to the Flash intro, "People will do just about anything for MONEY." Think of it as Bragster with a desperate twang, or Digital Panhandler 2.0.
Users can earn cash for just about anything, and I mean anything. There's a dude on here apparently willing to pay somebody $25 to buy tampons for his "crazy feminist girlfriend." And another guy who'll pay $250 for somebody to talk to his dead relatives. (No prior experience necessary.)
Hell, the economy's weak; here's one more space that's raining money. See print ads here. (Down the right-hand side of the pressie.)
Jennifer Jones has produced a brief, helpful tutorial, How to Build a Social Media Campaign, to guide markers considering swimming in the social media pond. She offers the names of tools marketers can use to track existing conversations about their brands. She suggests brands identify or create interesting stories surrounding the brand that will be of interest to the target audience and then provide a means for those stories to be shared.
In terms of things to avoid, Jones is adamant that marketers be transparent in their efforts and identify their involvement with any effort. The tutorial doesn't answer every question marketers will have about social media but it will provide an initial frame work from which to begin.
While Dell's Digital Nomads site has been up for a few weeks, it's only just beginning to receive press. The site is a social media offering for the increasing number of people for whom location has become irrelevant when it comes to work and online life.
Digital Nomads is a blog, a Facebook page, a LinkedIn page, a Twitter identity and a YouTube page. While it's been unclear whether or not Enfatico was involved in the creation of the work, an email to Dell Digital Nomad Enterprise Evangelist Bruce Anderson confirmed the agency's involvement. Anderson tells us Enfatico was "involved in the overall layout, design and social-media integration for the site."
With Dell's Richard at Dell having previously made mention to Adrants of work already done by Enfatico, it would seem that knowledge combined with the launch of Digital Nomads, would call for the retirement of that Enfatico countdown clock.
Wait. What? Don Draper, the head dude on AMC's Mad Men has a Twitter account? And is following me? Huh? Time warp?
Oh I get it. It's not Don Draper. It's some dude over at AMC or their agency. Or...someone impersonating a person at AMC or their agency. Damn, why didn't I think of that? Oh who cares!!! Twit this, Draper!
- Advergirl's Leigh Householder made an appearance on a local NBC affiliate to comment on Obama's Vice Presidential mobile promotion. Go Leigh!
- Stock photography house Masterfile has launched City Forum, a chat room-style meeting place for designers, art buyers and creatives to mix, mingle and do business.
- Writing in Advertising Age, Pete Blackshaw weighs in on the divide between marketers trumpeting of conversation and their actual practice of it.
- Animal's Bucky Turco doesn't like Mountain Dew's Green Label art "Limited Edition Artist Series" which offers bottles designed by artists. Hey, it's more exciting than your usual product design but the pint is taken; how much can art be commercialized before it is no longer art?
- Enfatico's woes simply will not cease. Now it seems pink slips are being handed out and the Australian division of Dell wants out of the WPP deal.
Because Coke's My Coke Rewards was performing dismally, some employees - all of whom were expressly forbidden at the outset - were asked to participate in the brand's My Coke rewards online promotions. Seemingly to boost activity on the site, the request seems to have backfired for employees who exceeded a pre-set limit of 2,000 points.
When one employee, Frank Grant, who did what he was told and participated in the program noticed he had accumulated more than 2,000 points and was made aware of the 2,000 point limit - likely buried deep within the fine print, he offered to return the merchandise he acquired from his points. Sounds fair enough, right? Wrong. Rather than rectify the situation in a normal fashion, Coke told Grant to resign or face getting fired. According to the Vellejo Times, many other employees faced the same situation.
Just when you think there couldn't possibly be yet another flavorized Doritos line extension, the funny bunch over at Frito-Lay come up with even more. But this time, rather than creating new flavors, because, like, they've already done them all, they mix two flavors together and call it something new.
To promote this flavorific fusion, Doritos (in the UK) has launched the Doritos Collision campaign, a series of videos that pit flavor mascots against one another wrestling ring-style. There's Feathered Fury, The Griller, Tenacious T and El Zesto.
In addition to the videos, the brand has teamed with Bebo and Endamol's The Gap Year, a web series. Oh, and there's all kinds of social media goodness as well.
- Because nobody talks male impotence (or teen sex) like Americans do.
- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?
- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)
- The Scrabulous app on Facebook is officially dead.
There are those who are obsessive about cleanliness. There are those who have a tongue fetish. And then there are brands. Rarely, if ever, do the three entwine. Until now. Courtesy of this branded YouTube video comes something that is simultaneously sexy and gross...not to mention very weird.