Flickr Users Protest Video, iJustine Says Quit Being A Btchr


What the hell? Flickr decides to make it possible for users to upload videos along with their photos and what do some people do? That's right. They bitch, complaining Flickr is only for photos as if people who take and look at pictures NEVER, EVER, EVER take or watch videos. WTF? Justine tells all the video mimbys to quit being Bitchrs.

by Steve Hall    Apr- 9-08    
Topic: Social, Strange, Video

Adrants Adds Staff, Serves Up Social Media Savvy


Adrants is pleased to announce the addition of a squad of writers who will join Angela and me to bring you more of what you've come to love. Five social media junkies who all met at Emerson College in Boston and now work/intern at Schneider Associates will contribute to Adrants on a semi-regular basis.

Each will bring their own flavor of editorial prowess to Adrants. Mostly, they'll focus on the proliferation of social media and what that means both to people who have embedded themselves within the increasing social aspects of online life and to marketers trying to reach this hyper-connected, digitally-distributed, socially-savvy crowd.

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by Steve Hall    Apr- 9-08    
Topic: Announcements, Social

OMG! Degree Wants to be Your BFF!


Ten years after it would have been, perhaps, at least a tiny bit OK, there seems to be a sudden onslaught of marketers becoming BFFs with txt and chat-speak. From McDonald's with its coy use of "R U Ready" copy to AT&T's subtitled conversation between mom and daughter to Frito-Lay's failed gt2kno jack, everyone wants in on teen chat slang.

If that weren't enough, Unilever has launched a campiagn called Degree Girl OMG! featuring Disney Channel's High School Musical star Ashley Tisdale complete with the solicitation of shadenfruede-like OMG moments...which, if the moment is OMG enough, could get you a visit with Tisdale herself.

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by Steve Hall    Apr- 8-08    
Topic: Bad, Good, Online, Social

Social Media Kicks the Ass of Old Media

Who's This Pompous Idiot?

Want to hear an interesting conversation about social media and it's impact on marketing, advertising, public relations and journalism? Want to know how the role of public relations is changing in the world of public relations? Want to explore the differences in mentality between new media and old? Want to now whether or not it's sinful to publish a story before every last detail of the story is known? Want to know why readers, who are now commenters, are so important to the whole of the story? Then give this podcast a listen.

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by Steve Hall    Apr- 7-08    
Topic: Opinion, Social, Trends and Culture

Twitter Will Trump Facebook


Writing on Entrecard Graham Langdon makes the argument Twitter will be bigger than Facebook. He's right. Twitter is many things but it lacks the baggage and some of the "creepy" aspects of Facebook. All within 140 characters, Twitter is IM, email, mobile app, chat room, focus group, news source, a wall on which to bounce ideas, a research resource, presence indicator.

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by Steve Hall    Apr- 7-08    
Topic: Opinion, Social

Seven Reasons Why Twitter is a Great Social Media Resource


One of the students who attended our Social Media panel at Boston's Emerson College Tuesday, April 2, Pamela Sieple wrote a wonderfully concise article about Twitter and why it's a great resource. She's right. Twitter goes far beyond its "What are you doing?" roots as anyone who uses it will tell you.

Pamela says Twitter is a great resource for the latest news, feedback on immediate thoughts or needs, a basis for networking, a channel through which live news coverage can be had and, of course, a bit of self-promotion. Give it a read and forward it to everyone you know who's jaded about the purpose and benefits of Twitter.

by Steve Hall    Apr- 4-08    
Topic: Good, Opinion, Social

Ten Social Media 'Rules' Explored, Debated


Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

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by Steve Hall    Apr- 3-08    
Topic: Industry Events, Social, Trends and Culture, Word of Mouth

Dating Site's Hook Ups Based on Love of Similar Brands


Anything launched on April Fool's Day is, by default, suspect which is why Brand-mates, a site on which people can share the brand they love with others, just doesn't seem quite right. A site where brand lovers can create relationships with the brands others love? Sounds like an MBA'd account planner got together with some Web 2.0 type to create this thing. Oh wait, that's exactly what happened!

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by Steve Hall    Apr- 2-08    
Topic: Brands, Online, Social, Strange

Nip/Tuck Facebook Application Calculates Attractiveness


Is there anyone out there that still actually likes Facebook applications? Oh, sorry, from the looks of my inbox, there is no shortage of application fanatics out there hyping and adding apps. Well, here's another. A branded one created by UK agency Ralph to promote Nip/Tuck on FX in the UK.

Celebrating vapid vanity akin to the show itself, the application lets people highlight key areas on an image of their face and have their attractiveness calculated which can then be compared to others using the app. Oooo...we can just see the friendships this one's gonna break.

by Steve Hall    Mar-28-08    
Topic: Social

Krystal Keeps Branded MySpace Page Trendlet Alive


Who knew? Apparently, brands still think it's a good thing to create branded MySpace pages. We thought that trendlet was long gone. Nope. Thanks to fast food chain Krystal's Brain Freeze Relief, we can confirm it hasn't completely died off.

But that's not the only trendlet Krystal is trying to extend. They're also doing the fake word thing with the invention of sphenopalatineganglioneuralgia, or brain freeze. OK, so we're kidding on that one. Sphenopalatineganglioneuralgia is a real word. It's a medical term for the ailment more commonly known as brain freeze.

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by Steve Hall    Mar-27-08    
Topic: Online, Promotions, Social

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