Our roving video reporter, Murray Newlands, attended ForumCon in San Francisco yesterday and interviewed Internet Brands CTO Joe Rosenblum. Rosenblum explained to Newlands how the company's latest release of vBulletin can help brands create and manage content online and how brands can more directly connect with their online communities.
Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation and sales processes. Watch this webcast to hear how companies are generating demand (and sales) using social media and the tools and technology they use to successfully track resulting leads and revenue.
Learn more about the latest trends and perspectives and where social media is headed, including:
- What's working in social demand marketing
- How social can be integrated and measured as part of your existing campaigns
- Real world case studies of brands that used social media to move the needle
Watch now. Or later but click, sign up and watch whenever you want.
Red Tettemer +Partners has teamed with Dial For Men again for a second "get men clean" event. Last August, the agency put together an event in Granby Colorado and over the course of the two days did everything they could do to get men dirty...so they could then use Dial to clean up.
This year, the agency is doing it all over again with "40 Days of Filth," a more social media-focused approach that includes challenges and prizes over the course of the 40 days. Well, actually, the challenges consist of sitting on your ass and clicking around to enter a drawing but, hey, that's actually challenging for some.
Check it all out on the brand's Facebook page.
In yet another crazy outing, plastic surgeon Dr. Michael Salzhauer, who previously spoofed Old Spice work...twice, is out with new work that has some fun with Justin Bieber.
In the new video, Salzhauer remakes Bieber's "Boyfriend" into a raptastic "If I Was Your Surgeon." In the video, which is promises to make any woman look like Barbie or Megan Fox, Salzhauer promises free Botox to anyone who posts his video, gets five shares of retweets and calls to make an appointment. Way to enlist the image conscious to up your social cred, Dr.
Some choice lyrics:
"I don't need triple whoppers but I see that you do."
"Hey girl let me suction you."
"Keep you looking hot girl like a Barbie doll."
In a grand social experiment, L'Oreal Paris wants to know once and for all whether or not hair color defines the woman. Do blondes really have more fun? Are all redheads feisty and fiery? Are brunettes always brainy? These are the burning questions the campaign hopes to answer.
Working with New York agency Campfire, the brand has launched the 20123 Hair COlor Census across Facebook, Twitter and Pinterest. On the Facebook page, visitors can offer their opinion, join a "hair tribe," read beauty blogger content, express their own color identity with downloadable wallpaper and posters, get coupons and, of course, check out L-Oreal's new Healthy Look Creme Gloss semi-permanent color products.
On Pinterest, beauty bloggers will be invited to create "Turn It Up" inspiration boards, pin stuff from the Facebook app and enter a contest for a chance to win a year's supply of Healthy Look Creme Gloss.
Hmm, should we try it out? How would we look at a brunette? Or a redhead? Or our original blond?
Mizbala, Publicis Israel is jumping on the Pinterest bandwagon with Punsulin, a campaign for the Juvenile Diabetes Research Foundation which calls attention to the plight of children with diabetes and hopes to raise money for the cause. Pinsulin aims to collect one million pins by the time International Awareness Day for Juvenile Diabetes rolls around on November 14.
There aren't too many pins yet but hopefully it will gain steam.
Now this is funny. Hilarious, actually. Lexington, Kentucky ad agency Cornett just launched a video campaign for Thomas & King, one of the largest Applebee's franchises in the country. The agency teamed with several female "social media experts" for a series of tutorials on Facebook, Twitter and Pinterest.
That's really all we're going to say about the campaign because if we say any more, we'll ruin the surprise.
Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.
But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."
CMP.LY, a company that enables brands to adhere to disclosure in social and digital media, today announced $2.4 million is Series A funding led by Innovation Ventures L.P. headquartered in DE and PA-based Originate Ventures. David J. Freschman, Managing Principal of Innovation Ventures and Eric Arnson, Managing Partner of Originate Ventures, join CMP.LY's board of directors.
Series A participants also include angel investors Jay Baer and Steve Garfield. They join seed investors Safir Capital, Angel Street Capital and others.
Of his company's offering, CMP.LY CEO Tom Chernaik said, "Leading brands understand that they must better measure program performance and manage risk as they roll out increasingly larger social initiatives. Among the companies that have turned to CMP.LY to address trust, transparency and regulatory compliance are well-known brand Jamba Juice, digital marketing agency 360i, social marketing agency Big Fuel, public relations agency Coyne PR and word-of-mouth and social media marketing agency Zocalo Group."
In a heartfelt three and a half minute video Buddy Media CEO Michael Lazerow, without saying a word, shares his feelings on life, fear, drive, his life-long heart condition, his motivations and, yes, the $689 million he just made selling Buddy Media to Salesforce.com. It's a very moving video that sheds some light on the man behind one of the biggest social media brands ever to have existed.
Lazerow, at times wiping away a tear but mostly smiling throughout, shares with us his heart condition which first affected him when he was 18 months old. He suffered heart failure and again when he was 19. The second time his heart valve stopped working, his blood pressure fell to zero and he was given three hours to live. Thankfully an emergency valve replacement saved his life.
It's an unflinching look at the man behind Buddy Media and three other companies he founded prior.
As king of one of the biggest social media companies on the planet, it is ever so appropriate Lazerow turn to social media itself to share his innermost thoughts at this penultimate moment in his life.