Soleil Moon Frye On What To Do With 1.5 Million Twitter Followers

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Here's a video of Soleil Moon Frye at Digitas' The NewFront talking about being a mom, getting into social media, how it's changed her life and what in the world to do with all those Twitter followers.

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by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events, Social



Story Telling the New Way to Market

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At Digitas' The NewFront, Federated Media's John Battelle led a panel that addressed the importance of story telling, content that engages and strikes a cord and the importance of community.

GE's Beth Comstock discussed the brand's Ecomagination campaign which invited people into the brand and asked them to be creative with the brand.

Battelle highlighted the fact brands are not good at listening. They still think they can pull out the bullhorn and just tell consumers what to do.

Addressing the concern over brand's creating content and the potentially biased nature of that content, SAP's Susan Popper said brands simply need to disclose the origin of the content. Consumers will be able to discern for themselves how biased or non-biased the content is.

AMEX's Susan Sobbott said Publishing is difficult and expensive bit if you are not doing it as your primary source of revenue it can, in fact, be of benefit to a marketer.

Here's Battelle's on take on the panel...and his six hours sitting on the tarmac at JFK.

by Steve Hall    Jun-10-11    
Topic: Industry Events, Publishing, Social



Social Media is a Dangerous Place For Some

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In an Internet Week panel entitled Financial Services & Social Media - Strategies and Tools for Managing Compliance Risk, issues no one wants to addressed were front and center.

If you are in financial services and considering any social media initiatives, this panel would make you run screaming from the room and never want to think of social media again. Bottom line: if you publish in a regulated industry, you are regulated by SEC, FINRA, FDA, etc. You have to understand that the playbook is not yet written regarding social media compliance. There are good practices, not yet best practices. It's a potential minefield. This session was practically a long list of "don'ts".

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Policy, Social



Foursquare is the New Pulse of America

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USA Today is running a series called the Pulse of America all throughout Internet Week on the AOL Stage. Today's featured speaker was Dennis Crowley, Co-Founder & CEO of Foursquare, a location based services application. Foursquare has been on a steep incline since its launch last year, and is nearing 10 million users (maybe even within the week, says Crowley).

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



will.i.am, a Perfect Marriage of Brand, Entertainment, Technology

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Anticipation mounted as the schedule moved to the last session before the lunch break on the second day of the Conversational Marketing Summit held in New York during Internet Week. With the guest speaker stuck in traffic on Broadway and 46th St, moderator John Battelle skillfully switched gears to a figurative tap dance of music video footage. Not a moment too soon, will.i.am, in New York for a benefit concert in Central Park, made his way to the CM conference stage at the Hudson Theater.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Celebrity, Social



Mobile, Social Integral to TV Audience Engagement

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In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences

Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Mobile/Wireless, Social



Brands Continue to Leverage the Growing Importance of Conversation

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The Conversational Marketing Summit at the Hudson Theater and Millennium Broadway Hotel moved into Day Two with a another adrenaline pumping agenda of case studies, insightful one-on-one conversations, and compelling introductions. Once again the big brands shared the stage with innovative new products, startups and services.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



Go From Intern to WINtern With Little Debbie (Deux!)

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Agency interns, take heed! Observing that you are hard-working, underpaid and apparently extremely hungry, Little Debbie's holding its second annual Intern Hero contest.

The prize: piles and piles of breakfast yummies. The demand: create a sign asking Little Debbie to send you breakfast -- the more creative, the better. Snap a photo of yourself with the sign inside or outside your office.

The conditions: you must be an employed intern, over 18 and a US resident.

Entries wrap July 18, 2011, so whip out your Sharpie quick if you want to win you some Blueberry Creme Rolls! Here's more on how to enter.

Good consistent social work (not in the Precious sense, though) by Luckie & Co.

by Angela Natividad    Jun- 8-11    
Topic: Brands, Campaigns, Online, Social



Top Five Keys to a Successful Online Promotion

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This guest post comes to us from Brandmovers Co-Founder Hector Pages

Approximately 42.5 million people enter online sweepstakes every year and millions more participate in SMS and social media contests. In fact, contests and games are the most popular brand tactic used to grow followers and fans in the social media space. Twenty-four percent of the U.S. online audience play branded social games at least once a month with 68.7 million U.S. consumers expected to regularly play branded games of chance by 2012. (ComScore)

Contests, games, and sweepstakes are a key component of the social media marketing movement because they target specific demographic segments, cross diverse brand categories easily, and -- most importantly -- provide a measurable return on investment while creating meaningful engagement with consumers.

Here are the top five tips for success in online promotions.

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by Steve Hall    Jun- 6-11    
Topic: Promotions, Research, Social



Refrigerator's Tweets Remind People to Drink Water

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We have to wonder where this one's going. After all, Twitter is already filled with all kinds of useless crap about the mundane things people insist upon tweeting. Now we have to be notified every time someone decides to take a drink of water?

OK, so it's really not that bad and it's all for a good cause. In Brazil, people don't drink enough water so bottled water company Bonafont created the Tweeting Fridge, a miniature refrigerator sent to one of the country's top celebrities that would post a tweet to the celebrity's timeline every time the celebrity opened the fridge and took a drink of water.

Bonafont has plans to send more of these mini refrigerators to other celebrities to keep the message going.

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by Steve Hall    May-31-11    
Topic: Social, Specialty










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