Bikinis. Cheerleaders. Baby oil. And a slip and slide. What's not to love about that combination? Not much but this is advertising we're talking about here so there's gotta be a product in here somewhere. Hmm. Where is it? Oh, there it is. Yogisip, a South African drinkable yogurt. Yea, there it is.
So what does a drinkable yogurt have to do with girls in bikinis throwing themselves down a slip and slide? When the baby oil and water supply run out, you will have your answer. Watch.
And watch the hundreds of other videos submitted to this video competition which asks people to show how the drink keeps them going all day long.
See? There is life after internet stardom. Its not always an exciting life but it does pay the bills a bit better than making funny videos from your apartment.
Justine Ezarik (where were you during SXSW? Were you even there??) has been doing the online video thing for years. Over time - and hey, we all have to make a living - she's increasingly pimped products in her videos. And, for the most part, the work has been just fine.
Currently, she, along with seven other YouTube Elite, is pimping the Sanyo Dual Camera Xacti. Last Fall, she even stepped off the internet to appear in...OMG...a TV commercial for Mozy backup software.
Some claim Justine is selling out. Well, of course she is. Everyone does and there's really nothing wrong with it. To the high and mighty who decry these moves, the bills have to be paid somehow.
You tell us when you've figured out what's so intimate about letting MySpace users orchestrate, then monitor, one of the most important days of your life.
The web series is casting for couples now. URL: www.myspace.com/marriedonmyspace, but it keeps redirecting to MySpace.com. Lucky lovebirds can expect to be exploited, pampered, dressed and coddled by the Zeitgeist across 13 episodes leading up to the big day.
Since you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords.
Well, that's cool, we do too.
To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos.
According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man.
Remember Gary Brolsma, the Numa Numa Guy? Of course you do. Hoping to tie his lovable lip-syncing magic to a big brand, The Martin Agency tapped him to produce "Numa Numa Guy with GEICO," an amateur-style vid where he sings Somebody's Watchin' Me while GEICO's trademark gecko dances behind him.
What makes the video awesome is you don't really notice the gecko at first. But as you acclimate to the context, suddenly you're like... "WTF is that thing in the terrarium, shimmying in the background?"
Okay. Let's nail this down once and for all: DO NOT start a lavish, perks-heavy club of people -- in this case, Royal Caribbeans' "Royal Champions" -- whose objective is to plug your company hither and yon without revealing affiliation.
Visit ihavethebug.com to take a quiz and find out whether you've got the "travel bug." The exercise -- short, playful and mildly entertaining -- serves two purposes: to flatter you and drive you to the Travel Channel. (If so inclined, note requisite Facebook tie-in at bottom left. What, don't you want all your friends to know you've got "excellent gumption, chutzpah"?)
Internet stuff put together by Razorfish. The Travel Bug TV spot, orchestrated by Moroch, is done in a faux-serious Big Pharma tone. You've got sufferers, playfully agonized; you've got gratuitous shots of people running on beaches. The Travel Channel's the cure, but like all drugs, you're warned it may only aggravate the symptoms.
Ad's expectedly corny, even a little dated in its humour; but the site quiz ties the gimmick back to Travel Channel shows well enough. At the very least, it sparked discussion: last night me and a friend were all, "What exactly is a sexy beach?" Verdict's still out.