Who knew? Apparently, brands still think it's a good thing to create branded MySpace pages. We thought that trendlet was long gone. Nope. Thanks to fast food chain Krystal's Brain Freeze Relief, we can confirm it hasn't completely died off.
But that's not the only trendlet Krystal is trying to extend. They're also doing the fake word thing with the invention of sphenopalatineganglioneuralgia, or brain freeze. OK, so we're kidding on that one. Sphenopalatineganglioneuralgia is a real word. It's a medical term for the ailment more commonly known as brain freeze.
In what is clearly a joke or some sort of clandestine promotion for the next greatest social network or some other entity, ncludr.com (get it? includer?) has launched with snarky fanfare including claims it's "the most awesomest ultimate social network ever" with "international membership already in the billions."
Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.
See tentative dates.
About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)
The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)
- True to form, Bob Garfield reviews a fairly good Sprint commercial and then rips the shit out of it for what he deems dizzying camera work. Bob, you almost Puked? Seriously. You need to see a doctor or use your walker when reviewing commercials.
- Catalyst, the "marketing capital" firm launched by John Durham and Cory Treffiletti is rolling out a new Emerging Media Buying Service (EMS) that will provide planning and buying expertise for online video, mobile, social media, widgets, and gaming.
- Writing on AdFreak, David Griner, whose mom worked at NASA for years and was acting director of the Marshal Space Flight Center for a time, tells us about four NASA workers who are trying to "re-ignite the enthusiasm for space by reaching out directly to today's hyper-connected youth."
Attending Advertising Age's Digital Marketing Conference, Steve Rubel reports attendee sentiment regarding "management" of social media, tweets, "Where should social media lie? Audience poll: 53% in marketing, 5% say in PR, 9% say customer service and 33% say some new division."
Like we said yesterday, if you're not at Advertising Age's Digital Marketing Conference, you can get tidbits of it here following David Armano's Twitter feed. Right now (9:45AM) Donny Deutsch is interviewing Jeff Zucker. Some tidbits:
If you're a Twitter user, you work in advertising and you really wanted to go to Advertising Age's Digital Marketing Conference today and tomorrow in New York but couldn't, you can follow the Tweets of those who are there. While there are likely many Twitterati there, the ones I know about are http://twitter.com/THespos1, http://twitter.com/steverubel and http://twitter.com/Armano.
- Do we really need more Elliot Spitzer jokes? Apparently so and this time it comes courtesy of New York magazine which commissioned three artists to take their shots. Three entries come from Ogilvy & Mather.
- If you want to step inside the offices of Wieden + Kennedy, you can (well, virtually) courtesy of this Flickr photo set.
- The Experience Economist argues advertising will kill social media.
- Apparently the Mac Guy, aka Justin Long, will not be returning for future Mac ads. We've heard this before but Slate thinks it should stick this time calling Long a "smug little stwit."
- Social media lover Alisa Leonard takes a detailed look at how the influence of social media can be measured.
- On the outs with Nicole Richie for some time, Pars Hilton wants a new BFF and MTV has launched a new reality show to help her find one.
- DDB Barcelona brings out hand string games to somehow illustrate how its cars are built. We sure hope they're made of something stringer than string.
- Ziff Davis Media, publisher of PC Magazine among others, filed for bankruptcy citing falling print ad revenue and subscriptions as the reason.
- The Art Director's Club is holding its 6th annual Young Guns Awards. Call for entries opens April 3 and the judges consist of previous Young Guns winners.
- The Facebook application My Perfect Bedroom, created by TAMBA, lets you sex up your virtual bedroom...for you graduates of Disney's Webkinz.
- Have a little fun with the Extensis Typematching game where you can determine which typeface you are and match yourself to other typefaced (damn, there's a creative social network in that name somewhere!) people.
- Today, everyone's talking about Christvertising. We mentioned it back in December. Come on people!
- Now this billboard promoting New Zealand's premiere of American Psycho with an image of George Bush is just funny.
- HP? Goodby, Silverstein & Partners? McGarryBowen? A new CMO? Now that's a recipe for some gossip.