What Marketers Need to Know About Facebook EdgeRank


Perhaps you've heard of Facebook EdgeRank. Or perhaps you haven't. In either case, you need to know how it works and how it can effect what you do for your brand on Facebook. In a nutshell, EdgeRank is an algorithm that determines where and what posts appear on each individual's newsfeed.

To help get a handle on how EdgeRank works, Facebook newsfeed publisher PostRocket has published two infographics that get to the heart of the matter. The first one is an introduction to EdgeRank and the second delves deeper into how EdgeRank filters newsfeed stories.

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by Steve Hall    Apr-23-13    
Topic: Research, Social

Social Media Bimbo Thinks Copy Machine is Tanning Bed


Properly placing over-zealous social media types in their place, Jack in the Box, himself -- after being subjected to a T-Mobile speed-talking cheerleader-style verbal onslaught -- tells his new social media intern to cut the crap and makes some copies.

The ever so bimbo-like intern, played brilliantly by Rachel Grate, has no idea why Jack in the Box wants her to make copies with...a tanning bed.

Yes, people, social media interns are idiotic hotties who think Chiptotle Chicken Club sandwiches are "craze-amaze" and "Chipot-cray."

Truth or stereotype? You tell us.

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by Steve Hall    Apr-22-13    
Topic: Social

How Collaborative Marketing Can Build Your Brand


Collaborative Marketing. Right. All we need is another buzzword. Hey, this is marketing. All we do is come up with buzzwords. But this one kinda makes sense so stick with us. Collaborative Marketing consist of three steps: Attract. Assist. Affiliate.

Marketers create incentives attractive enough for people to seek out. Marketers then assist people by being helpful, engaging and understanding the various contexts people use a brands products or services in order to, in essence, "co-create" the products and services people need and want. And thirdly, marketers harness the power of brand advocates and enable them to function as affiliate marketers to further attract customers.

CrowdTap has written a whitepaper on the topic that's worth reading. You can download it here to find out how collaborative marketing can work for your brand.

by Steve Hall    Apr- 3-13    
Topic: Research, Social

16 Top Twitter Fails in One Infographic


Don't we all love a good Twitter screw up? Of course we do! It makes our days more interesting and gives us a bit of schadenfreude in which to wallow. And who doesn't love feeling better when the other guy is down?

All the classic fails are here in one infographic created by Social Commerce Today. KitchenAid's comment about Obama's grandmother; Chrysler's commentary on Detroit's drivers; StubHub's excitement over Friday and American Rifleman's Good Morning Shooters.

Check them all out below.

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by Steve Hall    Mar-27-13    
Topic: Social

Panties in A Bunch Over Tiger Woods 'Winning' Ad


Oh the joys of real-time marketing backlash. We're quite sure Tiger Woods and Nike are very happy he's back on top. We're also quite sure they both really do feel "winning takes care of everything" as the brand's real-time ad touted yesterday.

It's also very clear quite a few people are none too happy about Tiger Woods flouting his newfound No. 1 status following his sex scandal debacle from a few years ago. Some say the ad is in poor taste and, in essence, sweeps the not-so-winning portion of Woods' life under the carpet.

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by Steve Hall    Mar-27-13    
Topic: Celebrity, Opinion, Social

7 Steps to Becoming a World-Class Real-Time Marketer


Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.

Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The point I'm trying to make isn't that most marketers are lemmings unable to stop themselves from immediately jumping on the next shiny new object. In fact, a little real-time marketing experimentation is definitely not a bad thing, so in this post I wrote for HubSpot, I'll highlight the necessary steps you should take to be an effective real-time marketer.


by Steve Hall    Mar-27-13    
Topic: Opinion, Research, Social, Tools

Five Best Practices for Social Media Measurement


If there's anyone out there who still believes social media doesn't warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn.

That's just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia.

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by Steve Hall    Mar-27-13    
Topic: Research, Social

5 Boring Industries Creating Remarkable Content


A marketer's job is to make something interesting. That's easy enough when you work for Red Bull, but what if your client is a soap company? Or a data-storage firm? Not exactly riveting. Let's face it, some industries are naturally a little more exciting than others. But the best marketing can make anything compelling, even something you never thought would resonate strongly with your audience.

Before you let a boring industry dictate the tone of an otherwise exciting company or write off, check out this abbreviated list of five companies that put an edgy spin on seemingly boring industries. For the full catalogue, download the free ebook 16 Companies from "Boring" Industries Creating Remarkable Content.

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by Steve Hall    Mar-22-13    
Topic: Social

10 Steps To A Successful Social Media Strategy


Despite the fact that most Americans have embraced social media, recent studies show that as many as 72% of businesses that have a social media presence do not have a clearly defined social strategy in place. Without a clear social strategy, building a successful social presence that inspires customer loyalty and engagement is nearly impossible.

Is your business one of the 72%? The good news is you are not alone. If you're just starting to develop your social media strategy, or taking a second look at a strategy that just isn't paying off, here are some best practices to make the most of your company's social presence.

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by Steve Hall    Mar-18-13    
Topic: Opinion, Social

6 Smart Social Strategies to Fuel Your Brand's Marketing Success


Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer's dream or your worst nightmare. At the end of the day, you just want marketing programs that work.

Bazaarvoice simplifies social-channel complexity by giving specific examples of ways social can improve marketing efficiency and effectiveness. This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content to:

  • Create word-of-mouth campaigns that drive growth
  • Deliver a measurable return on social investments
  • Bridge the gap between brands and consumers
  • Increase site traffic
Download this report now to see exactly how social drives real results for brands.

by Steve Hall    Mar-18-13    
Topic: Research, Social

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