Collaborative Marketing. Right. All we need is another buzzword. Hey, this is marketing. All we do is come up with buzzwords. But this one kinda makes sense so stick with us. Collaborative Marketing consist of three steps: Attract. Assist. Affiliate.
Marketers create incentives attractive enough for people to seek out. Marketers then assist people by being helpful, engaging and understanding the various contexts people use a brands products or services in order to, in essence, "co-create" the products and services people need and want. And thirdly, marketers harness the power of brand advocates and enable them to function as affiliate marketers to further attract customers.
CrowdTap has written a whitepaper on the topic that's worth reading. You can download it here to find out how collaborative marketing can work for your brand.
Don't we all love a good Twitter screw up? Of course we do! It makes our days more interesting and gives us a bit of schadenfreude in which to wallow. And who doesn't love feeling better when the other guy is down?
All the classic fails are here in one infographic created by Social Commerce Today. KitchenAid's comment about Obama's grandmother; Chrysler's commentary on Detroit's drivers; StubHub's excitement over Friday and American Rifleman's Good Morning Shooters.
Check them all out below.
Oh the joys of real-time marketing backlash. We're quite sure Tiger Woods and Nike are very happy he's back on top. We're also quite sure they both really do feel "winning takes care of everything" as the brand's real-time ad touted yesterday.
It's also very clear quite a few people are none too happy about Tiger Woods flouting his newfound No. 1 status following his sex scandal debacle from a few years ago. Some say the ad is in poor taste and, in essence, sweeps the not-so-winning portion of Woods' life under the carpet.
Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.
Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The point I'm trying to make isn't that most marketers are lemmings unable to stop themselves from immediately jumping on the next shiny new object. In fact, a little real-time marketing experimentation is definitely not a bad thing, so in this post I wrote for HubSpot, I'll highlight the necessary steps you should take to be an effective real-time marketer.
If there's anyone out there who still believes social media doesn't warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn.
That's just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia.
A marketer's job is to make something interesting. That's easy enough when you work for Red Bull, but what if your client is a soap company? Or a data-storage firm? Not exactly riveting. Let's face it, some industries are naturally a little more exciting than others. But the best marketing can make anything compelling, even something you never thought would resonate strongly with your audience.
Before you let a boring industry dictate the tone of an otherwise exciting company or write off, check out this abbreviated list of five companies that put an edgy spin on seemingly boring industries. For the full catalogue, download the free ebook 16 Companies from "Boring" Industries Creating Remarkable Content.
Despite the fact that most Americans have embraced social media, recent studies show that as many as 72% of businesses that have a social media presence do not have a clearly defined social strategy in place. Without a clear social strategy, building a successful social presence that inspires customer loyalty and engagement is nearly impossible.
Is your business one of the 72%? The good news is you are not alone. If you're just starting to develop your social media strategy, or taking a second look at a strategy that just isn't paying off, here are some best practices to make the most of your company's social presence.
Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer's dream or your worst nightmare. At the end of the day, you just want marketing programs that work.
Bazaarvoice simplifies social-channel complexity by giving specific examples of ways social can improve marketing efficiency and effectiveness. This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content to:
Download this report
- Create word-of-mouth campaigns that drive growth
- Deliver a measurable return on social investments
- Bridge the gap between brands and consumers
- Increase site traffic
now to see exactly how social drives real results for brands.
The Wall Street Journal has reported Facebook is testing a program that would enable users to click on a hashtag, bringing the social network inline with Twitter. The hashtag would lead people to all conversations that used the hashtag.
While this will allow Facebook to better its ad targeting capabilities, Ad Age posits it's a play for improving its graph search since users of hashtags are more likely than those who Like to be true fans of a topic. They theorize by saying a person could Like something, view it and then never come back whereas a hashtag user may be more likely to be a fan because of continuous use of a hashtag.
Well, at least now maybe all those hashtags Instagram users apply to their pictures when posting to Facebook will now have a purpose.
Working tirelessly through the night following yesterday's Facebook announcement about its new News Feed, two diligent HubSpotters, Anum Hussain and Brittany Leaning, have published a new report, How Facebook's New News Feed Changes Your Content Strategy. The 35 page (don't worry, there's lots of pictures) report that aims to educate marketers on how they need to approach content creation for Facebook's redesigned news feed.
Download the report now and learn how these changes will affect your Facenbook marketing.