Ypulse Conference to Explore 'Totally Wired Generation'

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Teen media and marketing blog Ypulse has partnered with conference producer Modern Media to produce 2007 Mashup, a two day event held at San Francisco's Nikko Hotel July 16-17 which will explore today's "totally wired generation."

Explaining the focus of the conference, Ypulse Founder Anastasia Goodstein writes, "This event was born out of almost three years of blogging and building a diverse community of media and marketing professionals who all have something in common: an empathy for youth and a passion for reaching them in an authentic way -- whether that's through a marketing campaign, editorial content, a website or other technology product or face to face. If I've learned anything over the past couple of years blogging about this audience, it's that, yes, they are 'totally wired.' It's not that they write code or can take apart a computer (although some can), it's that this generation has grown up with the internet and cell phones and has integrated technology into their lives as naturally as the air they breath -- they're hyper connected, multi-tasking and incredibly marketing savvy."

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by Steve Hall    May- 1-07    
Topic: Good, Industry Events, Social, Trends and Culture



YouTube's Abbergirl Hooks Up With ShareThis

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Lonelygirl15 isn't the only girl selling out...uh...getting paid to do what she already does. Uber social connector ShareThis hooked up with Digital Influence Group to partner with YouTuber Abbegirl "to create a series of videos on how you share represents who you are." Her first video, Fashionista, has been viewed 37,000 times since its launch April 14 and points people to HowYouShare which explains how ShareThis works.

Purists might disdain this "soiling" of so-called "sacred" ground on which consumer-generated media walks but, like anything, if content is well done, sponsored or not, people will enjoy it. We enjoyed this.

by Steve Hall    May- 1-07    
Topic: Online, Opinion, Social, Video



Despite Hype, Second Life May Be Worthy of Consideration

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For any marketer wishing to birth themselves within Second Life, AdGabber member and Flea Global Creative Director Sunil Shibad has written an article that provides a sweet overview of recent marketer activities in the online world. Mentioning Pontiac's car buff location, Vodafone's Water Cooler, The Alzheimer Society, the CDC and several others, Shibad, while acknowledging SL will not make marketers rich yet, has illustrated through example why a marketer might want to consider having a presence in world. If you're on the fence about Second Life, his article may bring some clarity to your cloudiness.

by Steve Hall    Apr-30-07    
Topic: Online, Opinion, Social



The Hills Are Not Alive with Republican Party's Music

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We thought the Karl Rove ordeal was just a freak incident but apparently menacing music is part of an orchestrated campaign by the Republican party to throw the baby out with the bathwater. Hey, if our ship was sinking we'd probably sing too.

We can't believe we're saying this, but we wish they'd stuck with rap and not dived into the Beach Boys, which is what John McCain did last Wednesday Really, John McCain. Bomb, bomb, bomb, bomb, bomb Iran? That's not how the song goes.

MoveOn.org, torchbearers of the don't-fuck-with-Iran movement, is naturally a bit upset and raising money to air an anti-McCain campaign ad. Seems like everybody's in a righteous rage these days.

by Angela Natividad    Apr-23-07    
Topic: Bad, Social, Strange, Television



Nike Bitchslaps Imus with Big Fat 'Thank You'

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Ad-love is fickle. Shortly after dropping the slanderous Imus, advertisers decide they want him back.

That is, with the exception of Nike, which happens to be a major sponsor of the Rutgers' men and women's basketball teams. Duncans has an exclusive interview with the talking heads that matter, but essentially what happened is Nike released a print ad thanking Imus for reminding us we've still go a long way to go before ignorance is dead.

Typically the tastemakers for victory, postivisim, etc., Nike demonstrates they do even righteous rage better than most. Nice.

Wieden + Kennedy, Portland, put this bad-boy together.

by Angela Natividad    Apr-22-07    
Topic: Best, Brands, Celebrity, Magazine, Social



Prisoners Are Family Too!

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AdPunch points us to this campaign launched a couple years ago for Centreforce by agency Better World Advertising. It ran in San Francisco and Oakland.

Seeking to humanize inmates and fellow prison alum, ads feature friends and family members who really want their dads/sisters/husbands back and are asking for community support as they reintegrate.

We're sort of reminded of Benetton's We, On Death Row campaign. Boy oh boy did Benetton get hell for that - a possible reason why they devolved from provocation to potato-pushing.

Granted, Death Row inmates deserve all the flak they can get considering they aren't really people.

...or are they?

by Angela Natividad    Apr-22-07    
Topic: Good, Outdoor, Social



Sao Paulo Purges Ads. No, We're Not Kidding

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Here's a billboard we haven't seen before.

"Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.

Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the 'delete all' button and offer its residents unimpeded views of their surroundings."

City officials in Sao Paulo, Brazil just passed a law that may see the end of ads in public display. Billboardom tips us off, but the above quote comes from the International Herald Tribune.

"I think this city is going to become a sadder, duller place," says Dalton Silvano, an ad guy who cast the one dissenting civil vote. "Advertising is both an art form and, when you're in your car or alone on foot, a form of entertainment that helps relieve solitude and boredom."

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by Angela Natividad    Apr-20-07    
Topic: Policy, Social, Strange, Trends and Culture



Animals Aren't Accessories! Even if They Match the Shoes

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This dalmation standing at graceful attention poses with a price tag - like a handbag or fancy gloves - because 80 percent of people who become pet parents do it on a whim, according to the Foundation for the Adoption, Patronage and Defense of Animals.

Thus armed, Contrapunto Barcelona created a set of fashion spreads that included well-matched pups to air both the vacuity of such life-changing impulses and the seriousness of consequent pet abandonment cases. The awareness ads were then run in fashion magazines for the most devastating effect.

A clever way to make a point. It could probably be used for, you know, other types of irresponsible impulses.

by Angela Natividad    Apr-20-07    
Topic: Good, Magazine, Social



Rubel Reprimanded, Lonelygirl15 Spins, Mamet Directs

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- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.

- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."

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by Steve Hall    Apr-17-07    
Topic: Commercials, Consumer Created, Policy, Social, Tools, Video



Ads Drop Imus for 'Nappy-Headed Hos' Crack

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After calling lady members of the Rutgers basketball team "nappy-headed hos" and "jigaboos" last week, advertisers dropped "Imus in the Morning" like the man was in flames. The list of the departed is long and includes P&G, AmEx, GM and Staples.

The displeased knights of valor at MSNBC dropped its simulcast of the CBS Radio show shortly thereafter, attributing the decision to maintaining integrity and not to the Arctic chill generated by pissed-off household brands.

What to expect from a guy who looks (and sometimes sounds!) like a Civil War relic? Sirius, you've just won yourself a new high-profile deejay.

by Angela Natividad    Apr-11-07    
Topic: Social, Television










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