So Mike's Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which...there are links to three new ads...along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.
So we complained about that to Mike's Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, "Just you wait." To which, we said, "Tease!" To which she answered, "#gulity." We like Alex!
So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike's Hard Lemonade and says, "Sometimes you gotta change things up." And that's exactly what happens. In very odd ways. Watch all three below.
- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.
- The top 100 digital marketing-related boards on Pinterest.
- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.
- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.
- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.
- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.
Domino's Ramon De Leon pioneered engaging with customers using online tools before social media existed. In 1998, his store began using AIM to communicate with customers. After that, he started taking pictures of pizzas as they were being made and sending them to customers. According to De Leon, this pretty much forced customers to share the content across social media. Check out this Future of Publishing episode to learn more about social content creation and see a glimpse into the mind of an early social marketing pioneer.
This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.
The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren't quite so rosy on the relationship front, a Dear John message.
In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).
Be sure to check out additional video below which highlight each individual character.
After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.
Much like book publishing, the music industry has become much more inventive in terms of hyping artists. With the rise of social media and crowdsourcing, it was only a matter of time before a band latched on. The band Spieltrieb is asking its fans to submit audio (anything they like) to the band's profile on Soundsloud. The submitted sounds will be remixed and incorporated into a song on the band's next album. Each participating fan will be credited as a feature artist on the release.
When advertising archivists look back on 2012, the Year of Pinterest, they will undoubtedly wonder what all the fuss was about. After all, what kind of idiot spends their entire day trolling the internet to clip pictures of their most favorite things to see, do and buy? Oh wait. Sorry, ladies.
Anyway, Honda is the next brand to jump on the Pinterest pushcart.The automotive brand has, with help from agency RPA, debuted a campaign that asks the five most prolific pinners to...OMG...stop pinning for a day. Of course, in order to get the $500, they have to pin their asses off to created a Leap List. They then get to drive around in a Honda CR-V and do everything on their list.
The campaign, called Pintermission, has these five Pinterholics (this is so much fun) go nuts for 24 hours in a CR-V and then, much to the benefit of Honda, go back to obsessively pinning - hopefully about their experience with the Honda.
Let the insanity begin.
So how do you market a clothing brand in Amsterdam? You search for a model on Facebook, dress her in every piece of men's clothing from the Spring/Summer 2012 line and then have her strip off all the clothes based on how many Likes the brand's Facebook page gets.
Yup. Arnold Amsterdam put together this program for clothing brand Stussy. Of the effort, Arnold Creative Director Colin Lamberton said, "As you can imagine the model must be suffocating under that many layers of clothing. It is almost a public duty to free her out of this misery so we are expecting Facebook fans to help out here. Like and undress."
As part of the process, people can invite their friends to come to the page and Like the campaign as well. Likes are great but how about a link to buy?
And what about the Facebook policy that reads "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."?
This guest post was written by Kevin Dugan, a full-time marketer, a long-time blogger and a proud Cincinnatian.
Some of you have probably seen TidyCats #lifestinks campaign. It's online with a campaign site encouraging consumers to Tweet about why life stinks and with videos designed to go, uh, feral perhaps. It's offline too with TV spots, out of home ads - even a mobile tour.
It's all designed to make sure we understand that TidyCats covers up the smell of used cat litter. Who knew?
Aside from the assuredly unintended innuendo of the title, this guide from Captains of Industry entitled, Market Penetration Guide For Girl Scouts, offers up sure fire advice on how to sell Girl Scout cookies through social media.