Is it just us or has this PayPerPost thing gone to far? PayPerPost is the company that pays bloggers to write positive posts about a brand. Now the company has launched an affiliate program that promises to pay other bloggers
recruit other bloggers and pay them to link to the posts written by the original PayPerPost bloggers. Let's see if we can get this straight. PayPerPost is going to pay bloggers to link to other blogger's content, for which the sole reason of its existence was cash changing hands. Is anyone else having a WTF moment about this right now? Have these PayPerPost people lost all sense of reality? There are so many things wrong with this on so many levels.
Nothing motivates like a good scare - just ask Karl Rove or mom and dad. Somebody must have tipped off the Red Cross, because based on the billboards they're posting in Buffalo, NY for campaign Prepare WNY, they're running amock with the tactic, toting arbitrary future dates (like Nov 9, 2009) as sites of terrorism.
Fortunately the zealous .org is no Oracle of Delphi. Catch Up Lady says once you get past the hype the site's pretty mundane, doling out advice on how to make survival kits and wrap gauze and such.
Everybody knows all you need to prepare for nuclear war is a pack of bacon band-aids. They don't just soothe wounds; they make you feel awesome, provide comic relief, and, once you get desperate enough, are attractive enough to eat.
As a sidenote, it's funny to us how the Red Cross of all organizations can do something so flagrantly tasteless while Cartoon Network gets penalized for a bunch of Lite Brite Mooninites. Really, what the fuck, man?
Adhurl brings our attention to Ruby, The Body Shop's attempt to cash in on the real beauty hype. In addition to the pear-shaped doll, the website purveys tips on self-esteem and being an all-around better person instead of just a skinnier one. Because we all know where that path leads.
We dig the idea of perpetuating an equal-opportunity beauty myth. We just don't think chubbier dolls are the answer. When we were kids, this isn't stuff we thought about.
We played with dolls because dolls were awesome. We didn't care if they were Amazonian like the short-lived Maxi or small as Polly Pocket. We didn't even care that most were blonde; once we hit a certain age we cut all the hair off anyway. And forget Barbie for a minute - is anybody checking up on the psychological repurcussions of Glo Worms or Teletubbies?
Why visit the Maldives? For the lack of air conditioning, professional torture methods and occasional loaf of stale bread, of course. Offer for journalists only.
In its ongoing mission to drive home the importance of press freedom, Reporters without Borders runs this sad set of PSAs that invite watchdogs, travel agency-style, to exotic locales for a taste of the hard knocks. We particularly like Cuba.
The no-freedom-without-press-freedom line has probably been repeated from the birth of unregulated reporting (read: gossip) but takes on a new meaning these days. While the country pores over Britney's latest attempt at relevance and Googles news coverage on Anna Nicole postmortem, we haven't any idea what zany hijinks Bush is cooking up on the regular.
Is this a symptom or a forfeiture of genuine press freedom? Before answering that question, maybe we should work out what exactly it is the press does. There's enough news coverage now to spark any interest, so is it just a matter of mainstream priority what appears on legit news sources?
Does the public indeed determine media coverage, or is the media managed by bourgie-ass interest groups and corporations? What does it actually mean to have press freedom, anyway?
Balendu draws our attention to this promotion for Beyonce Knowles' upcoming tour in Australia, which is drawing controversy from the usual slew of anti-smoking groups and mean PC people. One such group actually contacted the Federal Dept of Health to say the ad acts as a tobacco promotion, thus breaching the Tobacco Advertising Prohibition Act.
We're surprised by the lifelong groomed artist's decision to use the old-fashioned cigarette holder, particularly because of strong negative sentiment about tobacco's effects (as if nobody knew before). Nonetheless, the act makes a statement and we're impressed by B's gumption. The untouchable Audrey would appreciate the political hat-tip, even if her immortal pose with the long cigarette is decidedly more chic.
We pride ourselves on our unsurpassed potty-mouthage, so we feel a little outdone by this new Earth Day campaign that's kind of sponsored by Greenpeace.
The naughty prints are only "kind of" sponsored by Greenpeace because Exit3a copywriter Tom Mullen admits to AdCritic they haven't told the organization about the print series yet. "It's probably not legal, but there's too much paperwork, meetings and phone calls involved to get the campaign approved in time for Earth Day," he explains. "I figure Greenpeace is too busy getting sued by conglomerates to bother suing a few people who are trying to promote the cause. They can always officially deny the vulgarity."
If fortune favours the brave, perhaps that grace extends to those disinclined to ask permission for slapping mom-fucking ads out into the open and signing it Greenpeace.
We call this the conjure-bonds-by-insulting-the-source technique. This strategy occurs on the playground all the time, except it's done in crayon and usually ends in tears or angry phone calls. We have a feeling Greenpeace will be getting a few of the latter.
The Girl Scouts of America, that pristine organization of innocence and good values, at the end of January, stepped foot into the seedy world of MySpace with a site promoting this year's cookie drive. On the site you'll find pictures of the cookies and some of the cleanest, most fully-dressed pictures of people you'll ever find on MySpace. The MySpace presence, aside from our tasteless snark, makes perfect sense. Why not hang with the most concentrated collection of tweens and teens anywhere online to build awareness and to, perhaps, as a side benefit, encourage those tweens and teens to...put more clothes on while getting them to buy cookies and join the Girl Scouts...who don't let you wear low-cut, cleavage revealing belly shirts and low rider jeans to their den meetings. Wow. A Campaign With Benefits. Sell cookies and get American youth to fully dress themselves in the morning. Is this a new trend? If this campaign succeeds, will there be no more places online for teenage boys to drool over what they can't get in real life anyway?
Oh damn, our phone's ringing. It must be the Girls Scouts of America telling us to shut up and stop associating all this filth with their fine, upstanding organization. OK, fine. Besides, we have to take our daughter to a den meeting now.
Sort of along the lines of logic (or complete and purposeful lack there of) that resulted in Robert Goulet appearing in an Emerald Nuts Super Bowl commercial, Intuit has tapped Vanilla Ice (where the hell has he been all these years?) to front a Tax Wrap promotion for Turbo Tax. The promotion offers $25,000 to the person who makes the best homemade rap demo about taxes. So far, there aren't too many submissions and they are all embarrassingly horrible. We really don't know what to do with this one. Trash it for its use of a has-been to get all jiggy with one of the most financially serious periods in a person's life or praise it for its brilliant quirkiness and kitschy badness.
It's not the first time a political candidate will have used social networking as part of a campaign strategy, but it's probably the first time a political candidate has ever created his or her own social networking site.
Enter My Barack Obama, a social networking space dedicated to users who'd like to help Obama get into the White House in '08. He also has a MySpace that's of course not made or endorsed by him but by some very serious fan out there who happens to have little to do but make thousands of friends on his behalf.
There's not too much you can say to trash a guy who acknowledges his own lack of qualifications and admits to doing drugs in college. But we've all seen how internet influence can make or break you. A word of warning, Obama: remember Howard Dean.
While Joe Jaffe is all excited about having been present yesterday during Coke's Experiment #214 at which the famed EepyBird did their Diet Coke/Mentos thing, we're gleefully snickering at the mammoth company's 180 on the whole thing from its "craziness with Mentos doesn't fit our brand personality" stance to its eight-months-too-late embrace of the stunt. We'd be as excited as Joe too if we were there witnessing the event but we can't forget that Coke is doing this because their ass was taunted and dragged into it. I'd be curious if the word Mentos was even allowed to be mentioned at the event. Joe makes no mention of it in his review of the event.
Mentos Loves Diet Coke. Coke Could Care Less
Mentos to Launch Geyser Video Contest
Coke Copies Mentos, Launches Own Video Contest
Coke Wakes Up, Smells Social Media