"We know you have a choice in airlines. Thanks for flying United." Dave Carroll acknowledges that choice and won't be flying United again anytime soon. He claims the airline broke his $3,500 Taylor guitar when he was on a trip with his band, Sons of Maxwell. For a year, Carroll attempted to get compensation but the airline refused.
So what did he do? He wrote a song called United Breaks Guitars. Actually, he wrote three songs. One's out. The second is in production and the third is on the way.
Yup. If you're a brand and you anger someone with an audience, there's no escape. We have no idea if United will notice or care about Carroll's efforts but we're happy to do our part educating brands about the power of the individual when handed the internet.
Ever the mysterious one, AdWeak, has returned once again to tear apart the ad industry. Never heard of AdWeak? AdWeak was the George Parker of 2002. The AgencySpy with a heavy dose of insiderism. Adrants with far more imagination. AdWeak routinely skewered the industry with witty spoofs and The Onion-style reporting.
Social Media got you down? Confused by all the hype? Sick of "social media strategists" knocking on your door all day long? With the introduction of ViralHeat, you'll no longer have to deal with these bothersome headaches. Nope. For just $9.99 per month you'll get a full suite of tools to monitor and analyze all the social media bullshit swirling around the toilet of today's marketing cesspool.
So Advertising Age is all over agencies today for their use (or lack thereof) of Twitter. A destined to be classic quote from a Euro RSCG spokesperson reads, "We're developing our Twitter strategy and in the meantime want to hold onto the name. It's a Catch-22: You don't want your Twitter handle stolen, but you also don't want to start using it before you're really ready."
On the one hand, all well and good. No one wants to make a fool of themselves. On the other hand, this is not rocket science. Certainly it's easier for a random individual to join Twitter and use it any way they see fit. That, however, is not entirely the case for a brand, an agency or an agency representing a brand.
While the wonderful world of social media is, as everyone insists, supposed to be one gigantic, happy conversation, brands, because they are more than one person, need an agreed upon approach to using the medium. But that doesn't mean they have to over engineer it or have every last detail of that "strategy" in place before they dip their toe.
Why? Because you can't develop a "strategy" unless you know the medium and you can't know the medium unless you use it. Yes, it is a bit of a Catch-22 but the Catch-22, itself, is a Catch-22.
Not even close to needing a boob job herself, as clearly indicated in this video, FiestaMovement YouTube babe Jill Hanner is pimping the Plastic Surgery channel and her new gig as their new celebrity news babe.
Hooking up with a YouTube "celebrity" isn't really a new thing. This one just seems, well, appropriate in a twisted, opposites attract sort of way.
As if there aren't already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee. It's called Wild It Up (screenshots) and it lets you...yea..."wild up" any photo by adding goofy clip art.
So what's the point of it all? Supposedly, it will get people to try Caribou's eight new Wild Cooler drinks. And it just might work because all people have to do is print their wild'd up image and present it at any Caribou Coffee for a free drink.
Hmm. Sounds like a simple coupon would have been much easier and cheaper. Oh, OK, coupons are terribly boring and everyone just throws them away. So, yea, Facebook app!!!
Getting all power of the human spirit on us, Nike is out with Back Your Block, a $650,000 grant program developed to support local communities and schools and to "unlock the potential of young people through programs that focus on sport."
Social marketing (formerly youth marketing..but, ya know, they jumped on the bus just like everyone else) agency Mr. Youth, created the campaign website, a promotional video, blog outreach and activated an army of 250 Task Force influencers to pimp the effort buzz marketing-style.
- Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.)
- Love can be complicated. (But once you pop...!)
- The revolution will be Tweeted. In Iran, anyway.
- 140-character twibutes to Michael Jackson. Srsly.
- Spike Lee, out loud and in Cannes.
- Seed bombs. That plant seeds!
- When writers go apeshit.
For marketers fascinated with Twitter and its seemingly endless possibilities, for good or bad, as a marketing channel/platform/whatever, a new service called TweetPsych might be worth a look. Created by Dan Zarrella, TweetPsych uses Linguistic Inquiry and Word Count and Regressive Imagery Dictionary to build a psychological profile of a person based on the content of their Tweets.
Biz Stone's Twitter talk this afternoon was met with a full auditorium, people clamoring for places to park cameras and laptops so they could livetweet questions in real time.
Kind of a neat format. Stone addressed questions as they appeared under hashtag #hkcannes, the results of which were projected onto a screen. Two problems with this method:
1) Wifi outside the press room isn't accessible for free, meaning those that livetweeted from inside the room were either paying for use or mobiling it up. Questions were never taken directly from audience members, raising their hands, for example.
2) Questions were still for the most part selected by a Hill & Knowlton rep. I'm pretty sure the Oracle of Delphi had a less formidable filtering system.
Stone talked a bit about Twitter's birth, which I'm sure will become the stuff of online legend, so I don't really need to go into it. (Hey look, here it is.) One point of interest: his partner, Jack Dorsey, conceived the idea out of a fascination with AIM status updates.