Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their product, and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting "more important" work accomplished. In other words, writing daily posts is an endless nuisance, like listening to "The Song That Never Ends."
Consider why you should be a member of the former group:
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- B2B marketers who use blogs generate 67% more leads per month than those who do not.
- B2C companies that blog generate 88% more leads per month than those who do not.
- 92% of companies who blog multiple times per day have acquired a customer from their blog.
- 57% of companies with a blog have acquired a customer from their blog.
, The Definitive Guide to Corporate Blogging for Marketers, from Bridgeline now to ensure your brand is maximizing its blogging efforts.
Smart marketers understand the many benefits of video -- increased engagement, increased time on site, increased click-through, increased conversion rate to name a few. As smartphone adoption increases placing a video camera in everyone's hands and services like Vine and Instagram make video sharing seamless, the amount of user-generated video has soared.
But how does a marketer crowdsource, capture, curate and leverage all this content? In this SparkReel whitepaper entitled How to Be Successful With User Generated Video, you will learn 10 ways your brand can encourage fans to create video and how to use those videos to support your brand's marketing goals.
Download this whitepaper now and ensure your brand is capitalizing on user-generated video.
Yup. OgilveyOne Athens, the agency behind the amazing Lacta Chocolate work, has created a bra that will send a tweet each time it is unclasped.
Why? Well to encourage women to perform self-exams from breast cancer detection. Sponsored by Nestle, The Tweeting Bra uses a mechanism that is connected to a smartphone via bluetooth and automatically posts a tweet every time it is unhooked. The campaign features Greece's popular and well known television personality/celebrity Maria Mpacodimou. For 15 days, Maria will wear the bra and each time she unhooks it, it will post a tweet to her hundred of thousands of fans/followers about breast self-exams.
Hmm. Seems parents of teens might want a device like this for their daughters to who may be taking their bras off for reasons other than to simply undress.
Every company wants to make social media an essential component of marketing, communications, lead generation and customer support programs. If you are responsible for social media efforts at your company, this means you will be running more initiatives, tracking results more closely and involving a whole lot more people in your efforts than ever before.
That is a whole lot of work heading your way. Fortunately, there is a a framework, Spredfast's Social Media Planning Guide, that will help you plan out everything from high level social media strategy and communication to day-to-day social media best practices.
Download the Guide now and ensure your social media efforts are top notch.
Carmichael Lynch has created an interesting tweet-to-grow social media campaign for the Denver Museum of Nature & Science to support MythBusters: The Explosive Exhibition. The initiative, called Talk to a Plant, invites everyone on Twitter to help test the myth that talking to a plant helps it grow stronger and healthier.
Here's how it works: People can go to talktoaplant.com and send the plant a message. It doesn't matter what you tweet. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read the tweet aloud to one of the plants. The other plant, as a control, sits in silence.
The plants run on 12-hour light cycles and are watered by an in-house lab technician. People can watch a 24/7 live stream over the next couple of months to see if the myth might just be busted.
Of course you're already implementing social media and social business strategies for and within your brand but have you covered all the bases? Are your social activities and strategies the best they can be?
This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines the top six objectives every company should consider having at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
There's been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the concept of leveraging people with influence, but are spending serious money. From Polaroid actually hiring Lady Gaga to a study showing that the majority of marketers are allocating budget to influencer marketing, it's clear that companies are keen on figuring out how to leverage "influencers."
But what many brand marketers don't realize is that influence doesn't matter unless the influencer is willing to endorse your brand and its products. Jay-Z won't promote your phone charger unless you pay him (a lot) and bloggers are starting to demand the same.
Moreover, brands don't trust social scoring tools anymore, as they only measure potential influence.
So what's a brand to do?
Social media is great. It's great for marketing efforts but what about your business as a whole? That's where social business comes in. Today, marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs.
Download this Jive whitepaper now, part of the Adrants Whitepaper Series, to learn how marketers are achieving success with social business technology.
George Takei, perhaps more famous now for his social media wit than for his role on Star Trek, has teamed with AARP for a video series which aims to provide older Americans with interesting and educational technology-focus content. AARP says the series, called Takei's Take,"takes a smart, funny, irreverent look at what is happening in the world of the Internet and how it infiltrates our lives."
In New Zealand, Royal Caribbean has launched what it claims is the world's first Instagram film festival. Created by Hulsbosch and Circul8, a campaign leading up to the festival will encourage people to film and hashtag Instagram videos which represent "wow" moments.
The InstaFilm Festival, as it's called, invites people to upload their "wow" moments using Instagram's video feature via the hashtag #InstaFilmFest. Passengers, friends and family can also vote on their favorite short film captured anywhere, anytime not just on board a Royal Caribbean cruise.
Those films receiving the most votes will be celebrated at a special VIP on board screening event to be announced for February 2014. An expert panel of judges to be announced late 2013 will choose the winners.