Those following the social media gospel must be storming the altar like fanatics after a faith healer, following the announcement of the formation of The Social Media Advertising Council.
Yes! Yes! YES! Goodness gracious, great balls of fire! Hallelujah and yee haw! The segment of the internet that has spawned an endless procession of conferences, self-made gurus and a lot of hot air will now recede from the Wild West into a more subdued entity with...OMG...rules and standards!
"Ok, so this picture is a metaphor of-sorts," began Rachel Hulin in her last post for PhotoShelter. "You see, those are beautiful balloons. And we had a wonderful New Year's. But eventually the balloons floated to the floor. And then the cats ate them.
"And it's with this bit of knowledge that I sadly depart as stewardess of Shoot! the Blog."
Occasional Adrants contributor Jennifer A. Jones, VP PR & Social Media Strategy for Fletcher Martin and author of Speak Media Blog, has reviewed Andrew Keen's new book The Cult of the Amateur: How Today's Internet is Killing Our Culture and she doesn't like it.In both video and in written form, Jones takes Keen to task over his beliefs that bloggers have had no impact on journalism and don't add any value. Arguing against Keen's assertion, Jones asks us to note it was bloggers who first covered the LonelyGirl story, bloggers who outed Sony's fake PSP blog, broke the Alberto Gonzales scandal and the whole Rathergate thing.
Check out the "new face of divorce." FirstWivesWorld.com aspires to be the go-to social network for divorcees -- or women that expect to be divorced soon.
The site is chock-full of social media distraction, like blogs and videos from other casualties of wedlock. And like jilted partners trying with vigor to keep their outlooks sunny-side-up, desperately gleeful headlines shout, "A Single, Liberating Act: Reclaiming My Maiden Name" and "Divorce is the Best Thing Ever, Says Kate Hudson"!
But there are also practical lessons, like an old-fashioned schooling on the meaning of "honeytrap" and -- finally! -- a near-solid response to that irresistible question: do men have an infidelity gene? (Apparently some do.)
It's like the '50s! 2.0. With the most crucial difference being that while you drink alone, your charmingly redecorated home will ring with the slightly-delayed warmth and pixellated cheer of spankin' new digital chums.
Still perplexed? See video tutorial on why First Wives World exists.
- Strawberry Frog's Scott Goodson looks back upon the agency's move to New York and why it was the right thing to do.
- Are you a Hot Mom? If so, send your Facebook profile over to Yianna Garcia who's created a Facebook group and will highlight your hotness on the group.
- Wanna flirt with the hottie at the end of the bar? Ecast and LocaModa can help with its interactive network.
- Buddy Media's BuddyBrain is the social control system responsible for managing campaign intelligence and app-vertisement behavior in a social world. The BuddyBrain is split into four essential lobes: Project Center, Intelligence Center, Social Wire and Reference Tools. Um, whoa.
- Fallon London remixes the Cadburry Gorilla commercial to the tune of Bonnie Tyler's Total Eclipse of the Heart.
- And, yes. It's the new iPod Nano commercial. Apple's calling it the Nano Chromatic now.
Seems there's a lot of hatred out there for Adobe which, as we all know, has a pretty firm grasp on advertising's creative community. In fact, there's so much hatred, a site dedicated to that hatred, Dear Adobe, collect gripes about the company and its products. The number one gripe? "Why does the Acrobat Reader take two minutes to launch, and require updates twice a month, just to display PDF pages?"
The answer to that question? Who cares. Just use Foxit Reader (for Windows but available in Preview for Mac) and your Adobe Reader woes will be gone. That aside, there are hundreds of gripes on the site ranging from complaints about Photoshop, Adobe's installer and feature bloat.
In June, Visa worked with AKQA to offer $100 in Facebook ad credits to the first 20,000 small business owners that downloaded its Visa app.
The app now boasts 42,543 monthly active users, but comments on the Visa Business Network page consist almost entirely of people that never received a coupon. Others are confused about whether the credits are just supposed to appear in their Facebook Ads cache.
"I smell a scam," Johnny Premier says; Frank Horbelt shouts, "There's potential here ... (But you guys are squandering it!)"
TubeMogul recently announced the launch of a new "dating site" for content producers and potential advertisers. It's called TubeMogul Marketplace and from its start, I see its value both as a marketer and as an avid content consumer.
With an incredible amount of content on the Web, digital marketers tasked with identifying potential partnership opportunities can be quickly overwhelmed. TubeMogul's own video distribution service allows anyone with a video file and several online video accounts to plaster the Web with his/her content. The de facto decision often comes down to selecting between a few producers who are so well known that they naturally surface as contenders.
In this week's Times Magazine, Clive Thompson (or @pomeranian99 on Twitter) described in his "I'm So Totally, Digitally Close to You" article how "incessant online contact" encouraged by tools like Facebook's Newsfeed and microblogging platforms like Twitter, has created "ambient awareness." Whether we tweet in 140 or less, post on each other's wall or upload photos, videos or Utterz, we're creating and curating a public record of who we are, what we like, dislike, what sparks our interests and what we care about.
This article left my head buzzing with the implications of this new "ambient awareness" and in particular, what it means for brands.
For those of us who live our lives online with a collection of Twitter, Facebook, Pownce, Flickr, Second Life and Linked In accounts, this new Unplug Your Friends effort from Meetup says we need to overcome out addition to the screen and rejoin the real world. A commercial in which a closeted geek discovers there's a world beyond his collection of screens and online friends supports the effort.
It's trippy and surreal but it makes a powerful point. There's a world out there that isn't digital and it can be a very friendly place. The creative comes from freelance CD team of Julie Lamb and Phil Gable. Curious Pictures in New York produced the work which was directed by former agency creative-turned animation director Rohitash Rao.