Obama Ignites Souls -- and Dancing Feet -- of Manhattanites

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I was fresh into university when California governor Gray Davis was ousted. In what I shortsightedly conceived to be the most politically significant moment I'd be destined to see in my lifetime, Arnold Schwarzenegger replaced him in Sacramento. I felt seized by the fever of the time, and vowed to always remember what it was like to be passionate about the pulse of government.

That was just a handful of years ago. Today my mind is filled with watershed events that vastly eclipse that first taste: a mortgage crisis, the dramatic collapse of hulking financial institutions, and a black Presidential incumbent pitted against Hillary Clinton for the Democratic ticket, then against another woman -- Republican VP candidate Sarah Palin -- for the right to walk with proprietary pride across the vast square footage of the White House.

Last night, a handful of ad:techies learned the results of the November 4 election over a dinner hosted by Susan Bratton, the DishyMix queen bee. I sat between social medialyte Dave Evans and a well-traveled guy called Roy. We ordered duck gizzards and spun casual, but slightly taut, conversation.

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by Angela Natividad    Nov- 5-08    
Topic: Campaigns, Industry Events, Opinion, Political, Social



British Air Shows Facebook Wonderful Tool For Ignoring Employees-Until They Use It to Track Them Down For Complaining on Facebook.

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As Dumbass proved, Big Brother, Black Helicopters and now your boss all watch what you do on Facebook. Depending on your POV, British Airways employees either went too far or not far enough. Tired of having their complaints go unaddressed, they complained on Facebook about management and customers. (Customers I could see. You ever deal with the general public? Yeah, you know what fun that is.) But... how far is too far?

Anonymous posts about poor working conditions are one thing, calling out your boss and insulting the people you get paid to serve is another. Complicating things further, does British Airways have a right to go after employees for complaining about a legitimate gripe? Does any employer have a right to take action against an employee based just on their online comments, especially if the employer is the one creating those working conditions? Lotta questions there.

What say you?

by Bill Green    Nov- 5-08    
Topic: Social



Encumbent Avatars, Undecided Coffee Cups, Crocheted Shotguns

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- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.

- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.

- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.

- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.

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Dawn Whips Out the Jazz Hands ... and a Spongy Casanova

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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.

The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."

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Pepsi Unveils Packaging to 'Digital and Social Media Influencers'

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Today, Pepsi, with strategic help from Edelman, reached out to 25 "digital and social media influencers" with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.

Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.

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by Steve Hall    Oct-27-08    
Topic: Brands, Packaging, Social



Twitter. Still Free. Still Seeking Business Model. Still Getting Slammed

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As only Simon Dumenco can, Twitter gets yet another lashing from an unbeliever. While Dumenco may be a non-believer, not one to drink the cult's Kool-Aid, he a makes a few good points. Twitter was launched in 2006 and still has yet to institute a business model steering the company towards anything more than its current status as plaything for social media-obsessed digerati.

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by Steve Hall    Oct-27-08    
Topic: Online, Opinion, Social



Advertising Community Site AdGabber Hits 6,000 Members

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Today, the 6,000th member joined AdGabber, a Ning-powered community site for the advertising industry. Created and managed by Adrants, the site offers all the usual social networking goodies such as photos, videos, forums, groups, events, jobs, blogs, profile pages, news feeds, commercial and all kinds of other networking goodness.

If you're in the ad business, you should be hanging out at AdGabber so you can find out what everyone else in the industry is doing and then copy it...uh...get inspired and motivated to create your own masterpiece.

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by Steve Hall    Oct-21-08    
Topic: Announcements, Social



MySpace Music Promotes Artist Individuality

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MySpace Music, which went live in late September, is running a print ad campaign composed of artists and some of their favourite playlists.

At left is an ad featuring Moby, complete with link to his MySpace site. The text, presumably hand-written by The Man Himself, gives us the skinny on Moby's New York playlist.

Also see "Songs to Come Down To," a handwritten playlist by Kings of Leon, and "Music that My Friends Wrote" by Jenny Lewis.

Sedate, distinctly cool and in keeping with the network's indie band community feel. This is the first time MySpace has stepped beyond its borders to advertise. But hey, this is also the first time major labels have been willing to help foot the bill.

by Angela Natividad    Oct-21-08    
Topic: Brands, Campaigns, Magazine, Poster, Promotions, Social



Terry Tate Tackles Palin, Twitter Fundraises, Pepsi Trouble BBDO

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- Terry Tate make a triumphant return taking down Sarah Paling for failing to answer a simple question.

- Last week, Amanda Mooney organized the first Twitter-based fund raising event. $180 was raised through $5 donations fo The Susa G. Komen Foundation.

- BBDO appears to be getting the push side from Pepsi which has given a portion of its three year, $1.2 billion advertising to Arnell which will redesign the Pepsi logo and packaging.

- If you're Hooter and your in Vegas, this is what you do to boost business.

- Creeping is wrong.

by Steve Hall    Oct-20-08    
Topic: Agencies, Brands, Celebrity, Political, Social, Strange



Just Another Square in a Wide-Brimmed Hat.

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Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)

Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.

I'm sure we'll all find out.

UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)

Nice save.

by Angela Natividad    Oct-15-08    
Topic: Brands, Games, Guerilla, Online, Promotions, Social










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