In the early days of social media, the market was flooded with "social media gurus" and agencies that added social media-related bullet points to their new business decks and called themselves experts in the space. Very thankfully, there is less of that nonsense today, the segment has grown up and the market has become more mature.
But it's still not exactly clear with which entity the responsibility for a brand's social media program sits. Some argue the specialized expertise of agencies and PR firms are still needed to guide brands through the maze of social media opportunities. Others argue it's inefficient and leads to less effective engagement when outside parties are involved and, therefore, advocate for social media to be handled internally. In fact, Edelman coined the term "social business" to describe the proliferation of social media practices at the enterprise level.
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MBA in Marketing Guide (yes, it's link-baiting but it's good information too) created an infographic that details the biggest wins and fails in social media over the past year or so. Top wins include DollarShaveClub, Nike, Sephora and Honda. Top fails include McDonald's #McDStories, Chick-Fil-A anti-gay thing, American Apparel's Sandy-themed promotion and Kitchen Aid's tweet about Obama's grandmother.
Check out all the details in the infographic.
Well this is pretty interesting. On January 24, Target had a live fashion show which involved models reading tweets from people while holding products from Target's Everyday Collection. To participate, people could tweet their witty commentary with the hashtag #everydayshow and the models would stut thr runway and read the tweets. You can see a highlight reel below.
It's not a surprise social web has caused a dramatic sea change in digital marketing. From new methods of communication to how digital marketers now interact with customers, everything has changed. And many marketers are still like deers in an Interstate full of headlights making big mistakes.
The new social web - like it or not - demands a shift in marketing methodology that rewards creativity and a willingness to engage with customers in new ways. It also lends new opportunities to digital marketers everywhere
In this report from Gartner, part of the Adrants whitepaper series, you will learn:
Catch any of the Super Bowl last night? I mean the football game and not the commercials you have been anxiously waiting for all year. The Super Bowl may be the biggest time of the year for football fanatics, but believe it or not, sports fan or not, you may find yourself glued to the TV watching the latest and greatest commercials from our favorite brands.
A recent study by market research company Lab42 shows that 39% of respondents look forward to the commercials more than the football game. That's 44% of women and 41% of men according to the study. So what makes these commercials so much more appealing than other times of the year?
There's just one problem with this infographic from Shift which takes a look at social activity for brands as if the Super Bowl were the Social Bowl. The Super Bowl hasn't happened yet. Conversation on social platforms could be completely different come Sunday as compared to this week's lead up conversation.
In addition, does killing it in social media really mean you're crushing it from a revenue perspective? Yes, there are analogies to be made and correlations to be considered. But these sorts of data grabs too often feel like playful ploys at generating awareness and publicity for the infographic creator rather than an offer of information that's actually valuable.
As you may have read, a Perth teenager, reportedly Matt Corby, posted a picture (which was Liked 100,000 times before disappearing) of a footlong sub with a tape measure on it showing the sub just 11 inches long. Predictably, an epic firestorm ensued on social media. And some responses by Subway don't seem quite as genuine as they should.
Subway Australia responded (post that begins with "Who LIKES the sound of free avo on their sub?!") to the swirling tempest in a teacup by saying, "With regards to the size of the bread and calling it a footlong, "SUBWAY FOOTLONG" is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length."
On its Facebook pages around the world, Subway is responding but many of its comments are simple deflections and reiterations of the fact the sub is simply called a footlong but that baking processes can affect actual length
For the past five years or so, social media has been all the rage. It's the cool, now not-so-new shiny toy that routinely makes its way into just about every new business and client presentation. Brands have slapped up Facebook pages, opened Twitter accounts, pounced on Pinterest, queried Quora, lapped up LinkedIn and given Google+ a gander.
But does any of it work? As is always the case with new marketing tactics (and old, as well), the question comes down to ROI; where did the money go and how did it affect the bottom line of the business? Here is one company's approach to answering that question.
Social media is a competitive landscape that many argue can make or break a company's marketing.
Social Media in the U.S. has increased 356% in six years. These days the question isn't should you use social media or not. It's is your use of social better or worse than your competitors?
Inbound marketing company HubSpot has published an eBook, How to Crush Your Competitors on Social Media in 30 Days, which will teach you the following:
Working with We Are Social, UK-based Hunter Boots has created a Facebook app, Together Through Any Weather, that asks people to post weather pictures. Each day, the brand will choose its favorite picture and award that person its prize of the day; various clothing items and footwear.