Apple Still Not Green Enough, Greenpeace Helps with Color Projector

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Apparently Greenpeace attended Macworld for no better reason than to throw a wrench in Apple's game, projecting green backgrounds across large company logos as well as shots of Asian scrap yards.

Better still, they have a video of Steve Jobs crooning the sweet nothings they really want to hear in '07. There's even a website dedicated to getting Apple greener.

Hm. Greenpeace is a lot like that scary ex who insists you were wrong but keeps lurking around long after you've moved on in order to spread the word. We feel greener just thinking about it.

by Angela Natividad    Jan-12-07    
Topic: Events, Online, Social, Video



iPhone to Revolutionize Phones, Music Players, Lives at Large

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Owning an iPhone is the equivalent of an out-of-body experience which is the only way to justify the 7% leap in Apple share post-unveiling and the $499-$599 price tag that out-hurrahs both iPod and BlackBerry.

ZDNet talks pros and cons, foreseeing death and suffering for many companies left vulnerable in the storm of common interest. With Apple's cultlike status they could have released this to the exact same jizz-in-the-pants fanfare.

There's a vibe in the air like people are down to give Apple their credit cards for safe-keeping until June, when the first iPhones will slide off conveyor belts and into warm laps. That is, if WOM is anything to go by as the topic's received a whoppin' 1,684 mentions on Google news alone per Adfreak's last count. Obviously iPhone is already more popular than the Beatles, a sweet irony because it's really only a platform for the Beatles and because Apple recently exercised total ownage over the Beatles.

Apple also changed its official title from Apple Computers to Apple Inc, better suited to accommodate its menagerie of soon-to-be-successful non-computer products, including iPhone and the iTV which will marry the 'net to the tube. That's definitely a pairing we've seen attempted before but with Apple's blessing (and the fact that the original WebTV is now owned by MSN, adding the critical pwnage component) we're sure it will fly this time around.



Fake Hookers Lobby for Low Rent

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This Tel Aviv campaign by Veecee protests rent spikes by adding cardboard prostitutes to a neighborhood in hopes that landlords will stop addressing humble one-bedroom flats as lofts with vaulted ceilings. Trendhunter has additional imagery and video.

The idea is neat but we're not sure how well it stands up considering bewildered passers-by in the 'hood didn't seem to have a clue why cardboard hookers were appearing at every turn.

Perhaps they can take the campaign further and populate badly-lit areas with cardboard drug dealers, car thieves and crack addicts. And while they're at it, strew a bit of sludgy litter here and there. Park a few cardboard Pintos haphazardly in corporate lots.

There are so many directions this idea can take. Do we have to stop at hookers? Just a smidge more cardboard deviance would get the message across loud and clear.

by Angela Natividad    Jan- 9-07    
Topic: Outdoor, Social



Bodega Bronxites Fill Us in on Budget Survival

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Show us somebody who's not concerned about saving some money in this economic climate, and we'll show you a liar. The Daily Reel lends help by pointing us to its Bodega spotlight, an online film by Casimir Nozkowski of Crying While Eating.

"Bodega" is a tongue-in-cheek pseudo-documentary on surviving in the Bronx, the poorest urban county in our fair nation. Coloured with tips on adequate dietary requirements for survival on a budget, hosts drop occasional profundities like "The economy is fucked the fuck up" and less-than-known tidbits like the fact that Nutz pork rinds have zero carbs. Clever. We enjoyed it even if their tonal repetitions of "Bodega" drove us the fuck crazy.

Update: As of 1/10, Oh Word releases a full version that includes another 2.5 minutes of the Bronx duo's street wisdom.

by Angela Natividad    Jan- 4-07    
Topic: Good, Online, Social, Video



Packaging Girlhood Highlights Best, Worst Girl-Oriented Campaigns of '06

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Packaging Girlhood lists the best and worst 2006 marketing campaigns aimed at girls and their sometimes less-than-savvy guardians.

Worst includes the Dora the Princess campaign for turning an educational show into a stock purveyor of pretty-in-pink stereotypes. The Bratz Party Plane with juice bar also made the cut.

We always thought Bratz' eclipse over Barbie apt. Barbie was inspired by a German doll named Lilli, actually meant for adult males. That our 21st-century improvement over the Nordic sex kitten was a multi-ethnic series of skanks with DSL lips just kills us.

The list for Best include the Dove Campaign for Real Beauty whose crowning glory was the oft-spoofed Evolution ad of '06, and the transformation of Super Mario's Princess Peach into an entity capable of making her own rescues.

So cheers to real girls who say no lip gloss and aren't afraid to stomp in puddles.



Mutilated Barbies for the Girl Who Has Everything

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This doll with missing limbs literally blows Trailer Trash Barbie out of the running. BBDO is behind this attempt to get Singaporean consumers to pay more attention to the plight of Cambodia, which happens to be deluged with landmines.

"It's often joked that shopping is both the national sport and the national pastime [of Singapore]," ECD Farrokh Madon explains to AdCritic. "Parents looking for dolls for their baby girls were greeted with a chilling reminder of what life is like for Cambodian children."

The campaign includes a direct mail component in which company execs with children receive the doll (and others like it) at the office "since parents are the most vulnerable when it comes to kids," adds Madon. This is so they'll talk to other office folk about the grotesque gift.

The back of the box "tells the sad tale of a Cambodian Princess who loses a leg on the day of the Cambodian New Year," ultimately directing shoppers to Surprising Cambodia.

We can't help but wonder how Cambodian kids would feel receiving one of these for the holidays, and learning this is how they're being hawked in nearby countries. That would definitely give me hope for the future. Wouldn't it do the same for you?

by Angela Natividad    Dec-18-06    
Topic: Bad, Packaging, Social



Oral History Revived by New Orleans Ad Agency

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In Lives Connected, 44 Peter A Mayer employees revisit their Katrina experiences. Far from the usual give-us-money pitch, the courage-tales nod to a tradition of legacy storytelling prevalent in New Orleans, with recurring themes weaving through each piece. The site launched around the same time hurricane season bowed out.

The NOLA-based agency calls this an "interactive data visualization" - a busy buzzword for "oral history" that we probably could have done without. But Mayer's shtick happens to be civic pride. Its slogan is, blatantly, "We wouldn't want to be anywhere else."

"[The purpose of Lives Connected] is to highlight the resilient nature of the agency and the spirit and dedication of its employees," explains a representative.

We're pretty sure somebody's going to shit all over this and claim it's an exploitation of high emotions and turbulent events. That's cool. But we liked the gesture and there's room in the Katrina narrative for more than just body counts and weepy stories. Those don't really help anybody or bring business back to the community. So nice job, guys.

by Angela Natividad    Dec-18-06    
Topic: Agencies, Good, Social



FCCFU Says Bend Over, We're Not Using Lube

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We dig this video released by FCCFU.com which, to the tune of "My Country 'Tis of Thee," slaps the FCC in the wrist for being such tight-asses about what's available on mainstream media.

It flirts with tastelessness but gets the point across in a way that made us grin and not roll our eyes. Good stuff. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Good, Policy, Social, Video



Yahoo Makes Gives Shleps Everywhere a Shot at Photojournalism

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Because actual Amazon-braving, dysentery-getting, foxhole-hovering journalists don't have enough to bitch about already what with crappy pay and self-entitled bloggers, Yahoo! fuels the fire with You Witness News, a beta service that magically converts any kid on the street with a camera phone into a paid member of the photojournalist elite.

The idea has potential considering a guy with a camera phone fully recorded the unfuckingbelievable horrors of that UCLA student tasing incident awhile back. We'll see where it goes. In any event, it'll be fun to watch the sparks fly among the watchdogs of the profession. - Contributed by Angela Natividad

by Angela Natividad    Dec-14-06    
Topic: Good, Online, Social



EU Trashes German Pipe Dreams

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On Tuesday the European Court of Justice smashed Germany's attempt to challenge a law banning tobacco ads in the EU. Health Commissioner Markos Kyprianou adds sting to the blow: "We now expect Germany to finalize the adoption in its national law as soon as possible, just as other member states have done."

This comes shortly after the decision to ban smoking in some public parts of Germany, following France and Spain.

Once among the most puff-puff friendly of continents, Europe's caught the anti-smoking bug. Someone noted "trying to walk down the street with a cigarette now lends an experience akin to racist reactions in the '50's."

A small salute to Matt at Caffeine Marketing for bringing the news to our attention. - Contributed by Angela Natividad

by Angela Natividad    Dec-14-06    
Topic: Policy, Social










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