Writing on Advertising Age, brand strategists and author Jonathan Salem Baskin wrote, "The conventional wisdom of social marketing is an effort to breathe new life into the all but dead presumptions of branding, only with one small catch: It can't make it work, and the only way anybody can claim otherwise is to fudge the stats, time frames and expectations for tangible results."
Damn, dude! Them's fightin' words! You're going to have the social media guru army all over you in a matter of minutes. But you know what? You're right. Well, mostly. Social media isn't the cure to everything. It can help. But not to the seeming exclusion of all other forms of marketing...which appears to be what's happening these days.
The Bordeaux Wine Council is out with Bottles Away (demo), a Facebok application that challenges players to pick six wines from the shelves in 60 seconds that add up to $100 or less. At the end of your sixty seconds, the player is given the names and availability of the wines he or she has selected.
Playboy's The Smoking Jacket took a long look at Facebook and Linked in, pitted them against each other in an infographic grudge match and determined LinkedIn would come out on top. As it turns out, it's a battle between the tween/teen set and corporate stiffs. Unsexy as it may be, the corporate stiffs still have the upper hand.
See the full-on battle here.
- It's not in English but the point is pretty clear: curling is a very, very strange sport.
- Amazon is out with a couple of less threatening Kindle ads that decidedly do not go head to head with Apple's iPad.
- Be sure to check out this week's Beancast in which some idiot named Steve Hall tries to sound like he knows what he's talking about when it comes to Facebook's new Deals offering.
- Murray Newlands is out with a new book, How to Make A Blog Book. Check out the Facebook page too.
- If you're Gossip Girl fan, you'll likely want to check out Leighton Meester in the new Vera Wang campaign when it breaks next summer. It's currently being shot in New York.
Beginning today, Twitter will begin placing ads in users' timelines according to Advertising Age. This is different than the already launched Promoted Tweet which resides in a "sticky" position at the top of people's streams. The new ads will scroll down people's timelines just like a regular tweet.
The product is first launching to 900,000 users of the HootSuite Twitter client before it rolls out to all clients and twitter.com. twitter will share ad revenue with HootSuite. Ads will be targeted based on the content of a person's timeline and the brands they follow.
Virgin, Starbucks and Red Bull will be among the product's newest advertisers.
During Blogworld Expo in Las Vegas a couple weeks ago, author and speaker Brian Solis sat down with Ford's social media guy, Scott Monty, to interview him about the recent introduction of the new Ford Explorer, a program that took the vehicle to the people versus the more traditional automotive journalist reveal approach.
The program, which included an eight-city vehicle tour and an integrated banner/Facebook campaign resulted in a 1.5 times increase (compared to in Build and Price, the process by which a person can build and price a customized vehicle online.
Also discussed was the introduction of the Ford Focus and the Focus Rally America, a program which gives six cars to six teams of two people and sets them off on an Amazing Race/Hulu co-sponsored race that will result in the winning team getting $100,000 and the ability to give away ten Ford Focus's to people who helped them along their journey.
Check out the full interview here or below.
Protesting Meg Whitman's stance on healthcare, medical record privacy and her general lack of political experience, the California Nurses Association has unleashed Queen Meg, part of a "sabotage bus tour" running up to California's Nov. 2 election. The Queen med Bus Tour will follow Meg Whitman along her campaign stops across Southern California.Nurses from the Los Angeles area will join the protest.
In addition to the tour, the California Nurses Association has launched a social media campaign using Facebook, Twitter and YouTube.
Hahahahaha! here's an absolutely pointless spoof of Foursquare called Fartsquare.Yes, it's completely juvenile and devoid of any socially redeeming qualities. Then again, one of the top selling apps in The App Store is iFart. You can never get enough bathroom humor.
Here's an interesting way to fund a film. Remember Lemonade: The Movie? It was about how a group of people dealt with life after layoff. How they pulled up their proverbial bootstraps and got their shit together. Created and directed by Erik Proulx, the film turned out to be a popular documentary success.
Now Erik has taken his directorial skills to Detroit where he is filming a documentary on that city and how several people have risen from the wrath and devastation that city has endured. To fund the film, he's selling every frame of the film. One dollar buys a frame. $24 buys one second. And $1,440 buys a minute. In the 90 minute feature, there will be 129,600 frames. Upwards of 7,000 have sold to date. Everyone who buys a frame or more will be listed in the credits. And Erik tells us this will land buyers in IMDB's database as official producers of the film.
If you can, support the work. If you've seen Lemonade: The Movie, you know the work will be stellar and the cause worthy. Details are here.
Former Spice Girl Victoria Beckham has enlisted the help of her husband, David, to help her sell a new line of sunglasses she is marketing. She's taken a picture of David wearing a pair of the new glasses, posted it to yfrog and tweeted it.
Nothing like leveraging you hot husband for financial gain. But, hey, we'd all do it if our significant others were as good-looking and as famous as David, right?