Here's an interesting way to fund a film. Remember Lemonade: The Movie? It was about how a group of people dealt with life after layoff. How they pulled up their proverbial bootstraps and got their shit together. Created and directed by Erik Proulx, the film turned out to be a popular documentary success.
Now Erik has taken his directorial skills to Detroit where he is filming a documentary on that city and how several people have risen from the wrath and devastation that city has endured. To fund the film, he's selling every frame of the film. One dollar buys a frame. $24 buys one second. And $1,440 buys a minute. In the 90 minute feature, there will be 129,600 frames. Upwards of 7,000 have sold to date. Everyone who buys a frame or more will be listed in the credits. And Erik tells us this will land buyers in IMDB's database as official producers of the film.
If you can, support the work. If you've seen Lemonade: The Movie, you know the work will be stellar and the cause worthy. Details are here.
Former Spice Girl Victoria Beckham has enlisted the help of her husband, David, to help her sell a new line of sunglasses she is marketing. She's taken a picture of David wearing a pair of the new glasses, posted it to yfrog and tweeted it.
Nothing like leveraging you hot husband for financial gain. But, hey, we'd all do it if our significant others were as good-looking and as famous as David, right?
In a stunt that spelled out "Sign the Autism Bill," several BBDO staffers successfully letter bombed New York Governor David Paterson's Facebook page. Apparently, they want the Governor to act on the bill. To accomplish the stunt, BBDO employees Jeff Greenspan, Chris Baker and Danny Adrain out together a site called Letter Bombing with instructions on how to letter bomb any Facebook page.
Nice idea, guys.
During the recent Blogworld Expo in Las Vegas, SocialFresh Founder Jason Keath led a panel entitled How to Hire A Social Media Company. On the panel were Edelman's David Armano, Ignite Social Media's Jim Tobin and Digital Dads' C.C. Chapman. Out of the panel, emerged tips for brands (and even agencies) looking for social media expertise.
At a panel held during the recent Blogworld Expo in Las Vegas, ten tips for crisis management in social media emerged. Led by Powered Director of Strategy Valeria Maltoni, the three panelists, Proff Integrated Communications Managing DIrector Dallas Lawrence, Holtz Communication + Technology Founder Shel Holtz and Ford's head of social media Scott Monty shared their views on crisis management in social media.
During a recent BlogWorld Expo panel led by AdFreak's David Griner called Like it or Spike it, several traits emerged for successful social media campaigns:
1. Be authentic. In this medium, platitudes don't work.
2. Make it brainlessly easy for people to participate. Don't make people jump through too many hoops.
3. Make sure there is a clear and concise call to action. Too many brands are unclear in their explanation of how people should participate.
4. Avoid blatant self promotion within the campaign.
New York agency Breakfast created a "trackable experience" for Conan O'Brien's blimp. For the blimp's tour of the Eastern seaboard during the month of October, Breakfast made it possible for people to check in on Foursquare when they saw the blimp fly overhead. Doing so would garner the Foursquare user the Conan Blimpspotter Badge. You can track the blimp's location here.
Have you heard of a conference called BlogWorld? You should have because its primary topical focus is on the growing importance of social media. Now, unless you've been hiding under a rock or still believe the ad industry's product du jour in the :30 commercial, you know that social media is all the rage. Just like word of mouth was a few years ago. Just like buzz marketing some years before that and just like viral marketing did even earlier.
Yes, social media encompasses many of the aforementioned trends/fads/whatever but much like mobile which has finally earned it's "year of" status, social media is going mainstream and that what this conference is all about.
Taking place in Las Vegas October 14-16 and with panels on content creation and sharing, analytics for listening to customers, enterprise-level adoption of social media, the SEO of social media, crisis management in social media, social CRM, PR in social media, the conference will inform and educate those who need to know what's coming down the marketing freeway.
Check it all out here.
This week, Jack in the Box restaurants, with help from Secret Weapon Marketing, unveiled a new campaign aimed at maintaining and building mutual adoration between Jack and his fans. Well, that's a polite way of saying Jack is buying his way into people's social media hearts. The campaign, Be a Rich Fan, will thank fans by making a donation to a charity; you.
For every person who 'likes' Jack on Facebook, he'll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack's supporters really are and the number of people they help turn into new Jack fans. Since the more users who sign up means more money in the jar, Be a Rich Fan encourages word of mouth to friends and family, though everyone will likely want to win the big prize for themselves.
As Chicago's Mayoral craziness continues, Proximity has come to the rescue with Foursquarian Candidate, which aims to "even the playing field between concerned citizens and well-funded candidates by providing social media savvy Chicagoans the chance to win a campaign marketing team to support a Mayoral bid." Yes, people. Foursquare might serve up Chicago's next Mayor.