Mashable has debuted a new advertising opportunity called The Twitter Brand Sponsors Module. Brands can pay to have their tweets syndicated into the module which is displayed in the right hand column of the site. Mashable will also include one charity gratis.
It's an interesting idea and yet another of the hundreds of Twitter monetization ideas floating around out there that, amazingly, Twitter has yet to adopt.
The module was developed exclusively for Mashable by Dan Zarella.
- Flashback to Madonna's banned Like a Prayer ad for Pepsi.
- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.
- Tracking (corporate accounts on) Twitter.
- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).
- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.
- JWT launches a blog called Anxiety Index.
- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.
The ever photogenic Julia Roy and her agency, Undercurrent, are working with Ford on a program called Fiesta Movement. The automaker plans to give away 100 Ford Fiestas for six months complete with free gas, insurance, parking and a concierge service. The lucky 100 will be sent on "cool monthly missions" not unlike AT&T's Lost in America.
And oh yes, they must document their travels for public consumption. After all, it's the social media thing to do, right? And, yes, there will be tweets.
Cathay Pacific has teamed with the Hong Kong Rugby Sevens to hype the event at which teams from all over the world will compete at the Hong Kong Stadium March 27-29. The promotion aims to add some humor to how participating countries prepare for the event. And, yes, there's a consumer-generated effort where people can win tickets to next year's event. Here's how it works:
- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.
- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)
Panasonic, with help from Crayon, has launched Living in HD. In a promotional video on Facebook, LiHD community manager Kate Dickman highlights the reasons for joining which include "meeting cool, new people [like her], uploading your pictures and videos and getting comments on them."
The site is also a place to ask questions about Panasonic products and learn about new ones. The big sell, though, is Kate's urging viewers to apply to become an LiHD Family which, much like the Nikon blogger outreach program, will give a bunch of Panasonic products to people to try out, share with others and offer feedback.
On Living in HD, there are hundreds of videos from both regular people and Panasonic describing various products, which ones might be best for you and how to get them installed. It's, as the tagline say, "your HD playground."
Remember those Little Thickburger commercials from last year? Riffing off that, Hardee's launched an ad generator app so fans could create their own Thickburger comparisons.
The company expected maybe one or two to shine, but it turns out about 16 spots turned out to be broadcast-quality. (Though when you think about it, it's a pretty tough formula to screw up: [Big thing. Little thing.] Extra points for wordplay.) See them here.
"And we didn't even offer them a million dollars. Or anything for that matter," Hardee's added, puffing its chest out for extra effect.
Twitter got you stressed? Facebook got you exasperated? The social graph got your blood pressure up? Sick of your client/your agency blathering on endlessly asking/telling you about social media? Then you should check out a couple of workshops offered by J.A. Jones Consulting.
The workshops are designed to address two common barriers to entry in social media: understanding how to use the increasing number of tools and understanding social media etiquette to personally connect with audiences online.
Want to help fight global poverty on Twitter? Just tweet the hashtag #apowerfulnoise anytime from March 2nd to March 5th, and NCM Fathom will donate $.10 for up to 50,000 Tweets to CARE, the organization working to end global poverty.
Oh and to promote the documentary, A Powerful Noise.
Sound good? Oh wait, where's George Parker when we need someone to crap on all things Twitter?
Oh wait. Didn't we just write that headline? Here we go again. Or is it "there you go again?" I can never remember what that Reagan dude used to say all the time. Anyway, here's the deal.
In a blog post, Jason Roe pointed out a fluke on the Ryanair website that made it possible for someone to book a flight and not be charged for it. He didn't actually book a free flight but he wanted the error to be made know.
How did Ryanair react? As if a Mastercard blowjob ad, pricelessly:
10. Ryanair Staff #1 Says:
February 19th, 2009 at 5:25 pm
you're an idiot and a liar!! fact is!
you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it! you dont get a free flight, there is no dynamic data to render which is prob why you got 0.00. what self respecting developer uses a crappy CMS such as word press anyway AND puts they're mobile ph number online, i suppose even a prank call is better than nothing on a lonely sat evening!!
Sweet, huh? But it gets worse. Upon confirmation the above comment did, in fact, come from a Ryanair employee, Ryanair spokesman Stephen McNamara said: