Tila Tequila Hopes 1.7 Million MySpace Friends Can Launch Single

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MySpace phenomenon Tila Tequila is about to find out whether or not having 1.7 million friends is as powerful as having a multi-million dollar marketing budget. Rather than sign with a label, Tequila, who's single I Love U was produced by Lil Jon, will be released on iTunes tomorrow.

Oh wow. Just listened. She might be hot but that song sucks. Trying WAY too hard.

by Steve Hall    Feb-26-07    
Topic: Celebrity, Promotions, Social



Gladys Calls Ellen, MySpace Data Profiled, Grey's Spins Off

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- Adland wonders if Gladys Hardy, an 88 year old woman with a MySpace site and who's called into Ellen several times in just some sort of marketing promotion. It sure smells of it.

- Fox Interactive Media Buys Ad Targeting Firm to Leverage MySpace Profile Data. Let's mine that data, guys.

- ABC is creating a spin off of Grey's Anatomy with the Addison Shepard character and Taye Diggs. This just does not sound right.

- MediaBuyerPlanner reports, "Shares of the two largest, publicly traded billboard owners, Lamar Advertising and Clear Channel Outdoor, have skyrocketed in the past 12 months, growing 36 percent and 43 percent respectively."

by Steve Hall    Feb-23-07    
Topic: Guerilla, Online, Social



Three Guys Launch Campaign to Become Playboy Mansion Pool Boys

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Seemingly unassociated with any official Playboy promotion, Pool Boys at the Mansion is a site created by three guys Sam Rush and two other guys referred to as Denman and The Swede. The sole purpose of the site is to get the attention of Playboy and get hired as pool boys at the Mansion. Prior to setting up the site, they contacted Playboy through normal channels and were told, "pool boy positions at the Mansion, however, are likely to go only to trusted referrals."

Undeterred, the three launched Pool Boys at the Mansion. A quick Whois search confirms (well, as much as Whois can which isn't saying much) no official association with Playboy. Let's hope this is, in fact, the case, and not another sad attempt by a corporate entity to get jiggy with the bloggy thing. Good luck, guys.

by Steve Hall    Feb-23-07    
Topic: Good, Social, Weblogs



Adrants Ponders Dov/Julie Paradox

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For Dov Charney, who's bowing out of American Apparel in pursuit of his own manifest destiny, office life has been a source of both business and pleasure.

Short of being a lumberjack or Chuck Norris, Dov Charney is a king among men. Dov Charney:

* Masturbates regularly in front of reporters
* Gets freaky with colleagues (thanks, Jewlicious)
* Pushes American Apparel's squeaky clean clothes with skanky adverts
* Still manages to position American Apparel as an ethical business that pays good wages and poses no harm to overseas workers

While Julie Roehm fights for footstools over in Pariah-ville, she must be shaking her fist at what Dov got away with over the course of his career, also behind the guise of a similarly apple pie all-American style company.

Granted, American Apparel ain't all sex, and it isn't the first brand to use R-rated tactics to pull in a fickle demo.

Are we looking at a double standard? And double standards aside, is America just too uptight about this sex stuff?

by Angela Natividad    Feb-22-07    
Topic: Brands, Social, Trends and Culture



PayPerPost Pays Bloggers to Link to Paid PayPerPost Posts

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Is it just us or has this PayPerPost thing gone to far? PayPerPost is the company that pays bloggers to write positive posts about a brand. Now the company has launched an affiliate program that promises to pay other bloggers recruit other bloggers and pay them to link to the posts written by the original PayPerPost bloggers. Let's see if we can get this straight. PayPerPost is going to pay bloggers to link to other blogger's content, for which the sole reason of its existence was cash changing hands. Is anyone else having a WTF moment about this right now? Have these PayPerPost people lost all sense of reality? There are so many things wrong with this on so many levels.

by Steve Hall    Feb-22-07    
Topic: Opinion, Social, Weblogs, Worst



Red Cross Scares Buffalo with Threats of Sturm und Drang

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Nothing motivates like a good scare - just ask Karl Rove or mom and dad. Somebody must have tipped off the Red Cross, because based on the billboards they're posting in Buffalo, NY for campaign Prepare WNY, they're running amock with the tactic, toting arbitrary future dates (like Nov 9, 2009) as sites of terrorism.

Fortunately the zealous .org is no Oracle of Delphi. Catch Up Lady says once you get past the hype the site's pretty mundane, doling out advice on how to make survival kits and wrap gauze and such.

Everybody knows all you need to prepare for nuclear war is a pack of bacon band-aids. They don't just soothe wounds; they make you feel awesome, provide comic relief, and, once you get desperate enough, are attractive enough to eat.

As a sidenote, it's funny to us how the Red Cross of all organizations can do something so flagrantly tasteless while Cartoon Network gets penalized for a bunch of Lite Brite Mooninites. Really, what the fuck, man?

by Angela Natividad    Feb-22-07    
Topic: Outdoor, Social, Strange



Rubenesque Ruby Hawks Soothing Self Esteem Message

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Adhurl brings our attention to Ruby, The Body Shop's attempt to cash in on the real beauty hype. In addition to the pear-shaped doll, the website purveys tips on self-esteem and being an all-around better person instead of just a skinnier one. Because we all know where that path leads.

We dig the idea of perpetuating an equal-opportunity beauty myth. We just don't think chubbier dolls are the answer. When we were kids, this isn't stuff we thought about.

We played with dolls because dolls were awesome. We didn't care if they were Amazonian like the short-lived Maxi or small as Polly Pocket. We didn't even care that most were blonde; once we hit a certain age we cut all the hair off anyway. And forget Barbie for a minute - is anybody checking up on the psychological repurcussions of Glo Worms or Teletubbies?

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Online, Packaging, Social



Reporters without Borders Poses Press Freedom Question

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Why visit the Maldives? For the lack of air conditioning, professional torture methods and occasional loaf of stale bread, of course. Offer for journalists only.

In its ongoing mission to drive home the importance of press freedom, Reporters without Borders runs this sad set of PSAs that invite watchdogs, travel agency-style, to exotic locales for a taste of the hard knocks. We particularly like Cuba.

The no-freedom-without-press-freedom line has probably been repeated from the birth of unregulated reporting (read: gossip) but takes on a new meaning these days. While the country pores over Britney's latest attempt at relevance and Googles news coverage on Anna Nicole postmortem, we haven't any idea what zany hijinks Bush is cooking up on the regular.

Is this a symptom or a forfeiture of genuine press freedom? Before answering that question, maybe we should work out what exactly it is the press does. There's enough news coverage now to spark any interest, so is it just a matter of mainstream priority what appears on legit news sources?

Does the public indeed determine media coverage, or is the media managed by bourgie-ass interest groups and corporations? What does it actually mean to have press freedom, anyway?

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Magazine, Poster, Social



Beyonce Puff-Puffs and Pisses Off Aussies

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Balendu draws our attention to this promotion for Beyonce Knowles' upcoming tour in Australia, which is drawing controversy from the usual slew of anti-smoking groups and mean PC people. One such group actually contacted the Federal Dept of Health to say the ad acts as a tobacco promotion, thus breaching the Tobacco Advertising Prohibition Act.

We're surprised by the lifelong groomed artist's decision to use the old-fashioned cigarette holder, particularly because of strong negative sentiment about tobacco's effects (as if nobody knew before). Nonetheless, the act makes a statement and we're impressed by B's gumption. The untouchable Audrey would appreciate the political hat-tip, even if her immortal pose with the long cigarette is decidedly more chic.

by Angela Natividad    Feb-20-07    
Topic: Celebrity, Outdoor, Policy, Social



Greenpeace Asks Who's Boning Mom on Earth Day

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We pride ourselves on our unsurpassed potty-mouthage, so we feel a little outdone by this new Earth Day campaign that's kind of sponsored by Greenpeace.

The naughty prints are only "kind of" sponsored by Greenpeace because Exit3a copywriter Tom Mullen admits to AdCritic they haven't told the organization about the print series yet. "It's probably not legal, but there's too much paperwork, meetings and phone calls involved to get the campaign approved in time for Earth Day," he explains. "I figure Greenpeace is too busy getting sued by conglomerates to bother suing a few people who are trying to promote the cause. They can always officially deny the vulgarity."

If fortune favours the brave, perhaps that grace extends to those disinclined to ask permission for slapping mom-fucking ads out into the open and signing it Greenpeace.

We call this the conjure-bonds-by-insulting-the-source technique. This strategy occurs on the playground all the time, except it's done in crayon and usually ends in tears or angry phone calls. We have a feeling Greenpeace will be getting a few of the latter.

by Angela Natividad    Feb-19-07    
Topic: Agencies, Brands, Magazine, Social








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