Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women. The agency then physically created personalized items based on the women's pinned items. To receive the item, the women repinned the agency's creation and the agency sent the item, along with some Kotex product naturally, to the women.
Kayak is getting kooky again. This time with a Barton F. Graf 9000-created video that demonstrates how you can plan a trip using only the power of your mind. And, inadvertently, illustrating just how easily the capital of California is forgotten.
Monitoring for online mentions of "mind control", "using only my mind", "thought control", "hypnosis", "telekinesis", etc., the team at Kayak will be delivering this YouTube video link directly to consumers on Twitter, blogs, forums, Yahoo! Answers and other online destinations. An interesting approach. Perfectly personalized in that appropriately kooky Kayak way.
In this Future of Publishing episode, Viglink's Oliver Oliver Roup and Host Murray Newlands interview Stipple's Rey Flemings and Luminate's Chas Edwards. Both companies are involved in the monetization of images. Although companies like Pinterest have been using social media to monetize images, there are many more options than just attaching Amazon or other affiliate links to them. If you're wondering how (or why you should even bother) to make money from your brand imagery, check out part one of this three part series on image monetization.
More from our white paper series. In this white paper summation of a webinar, KDPaine & Partners Katie Delahaye Paine and SAS Global Customer Service and Media Intelligence Manager John Bastone outline three areas of focus and five best practices for getting the most out of social media measurement.
Paine and Bastone explain how and why brands must listen, process and respond in social media channels and put forth five tips for social media measurement success:
1. Consider how social media will drive profit
2. Know what you want out of social media
3. Be sure your social media participation is two way
4. Forget about impressions and hits
5. Blend social media data with internal data.
Download the free white paper and learn how to get your social media measurement house in order.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you shamelessness.
In a SXSW panel that jumped on the topic du jour, Pinterest, moderator Jolie O'Dell, a reporter at Venture Beat, carefully crafted a discussion that steered clear of the usual social media blather that all too often pervades conference panels.
The panel, while acknowledging the importance of the social graph, advocated consideration of what they dubbed the "interest graph." The interest graph is a focus on, as the title suggest, what people are interested in. And services like Pinterest have brought this to the forefront.
Last night, American Express launched a program on Twitter that allows cardmembers to "tweet their way to savings" by syncing their AMEX card with Twitter at sync.americanexpress.com/twitter and tweeting merchant-specific hashtags to load couponless offers directly to their Card. When the cardmember makes a purchase in-store or online, an automatic statement credit is issued within days.
Of the program, American Express Vice Chairman Ed Gilligan said, "American Express is turning Twitter content into commerce by connecting Cardmembers to merchants and delivering real world value to both. With the continued convergence of online and offline commerce, our closed loop continues to enable us to bring seamless, relevant ways to connect our cardmembers and merchants on the most powerful social and digital platforms."
Entitled How to be Agile and Authentic in Real-Time Marketing and PR, this white paper includes practical, candid and irreverent advice from author, speaker and marketing strategist David Meerman Scott on what it means to be real time in marketing and PR.
In this white paper you will learn that long-term campaign planning is all well and good but if that's where you put all your focus, you will miss powerful opportunities to leverage success from what's going on right now. See an opportunity. Seize the opportunity. Do it now, while the story is still hot.
In this white paper you will learn the four steps of real time marketing along with strategies to deploy the steps and real world examples of the steps in action. Download the white paper now.
Murray Newlands interviews Echo Strategic VP Chris Saad in this episode of Future of Publishing. Saad discusses the convergence of static traditional media with fluid social media.
During the past several years, the rise of social media has threatened publishers (and brands employing content marketing) with a certain loss of control over customer conversation. Social media has forced publishers to find new ways to connect with customers.
Contrasing the future of publishing with both traditional, top-down media and more modern social media, Saad describes future content creation as both "content curation and content creation."
Check out the three and a half minute interview below.
This guest post was written by aWeber Education Marketing Associate Amanda Gagnon.
Let's face it, the biggest draw of South by Southwest isn't the announcements of technical innovations (though I'm sure they'll be trippy) or music (though I'm sure it'll be satisfyingly edgy). You'll learn an awful lot no matter what sessions or shows you attend.
Instead, the biggest draw is the massive collection of savvy, creative individuals and the ensuing melee.
So what you really need to know as you prepare to fly to Austin in a couple of weeks is where this crowd will be eating, where they'll be shopping and where the good parties are.
Ad agency GSD&M has made that information available with their campaign for SXSW 2012, SXSurvival. The ad agency's main site for the campaign includes tweetable suggestions and blog posts, but its primary focus is getting viewers to Pinterest.
GSD&M used the up-and-coming network to create a survival manual: a series of virtual bulletin boards "pinned" with the areas best resources for those attending SXSW. Boards include The Refresh (outdoor rec spots around Austin), The Parties (hosted by vendors & participants) and The Eats (the best local cuisine sources), among others.
By capitalizing on their Austin expertise, they attract the attention of the hordes headed to SXSW. Then they've got hordes of ad-minded Pinterest followers they can market to however they'd like.
On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming. She gave the middle finger before storming off camera. Controversies erupted over the Brit Awards' decision to cut her off (many felt it was so they could run more commercials) and her response. In Future of Engagement, Murray Newlands analyzes how people reacted on social media and discusses what businesses can learn from it.