Social Media Sponsorships to Hit $56 Million in 2010


With more brands jumping on the bandwagon, a PQ Media study found social media sponsorships grew 13.9% to $46 million in 2009.

PQ Media defines social media sponsorships as "a digital word-of-mouth marketing segment in which brands provide material compensation, such as cash, products, points or trips, to social media content creators to promote and/or review their products and services through long-form text or status updates, often with accompanying visuals."

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by Steve Hall    May-11-10    
Topic: Research, Social

OMG! Twitpocalypse! Twitter Loses Everyone's Followers!


Today around 12:30PM EST, a glitch on Twitter caused everyone's Following and Followers count to read zero. That's right. No one's following anyone and no one's being followed. Except, of course, that's no really true. We still see all our followers in the stream. And others report the same.

How did this happen? Earlier today, Gizmodo reported a method that would allow any Twitter user to force another to follow them simply by typing "accept" and the person's username. Shortly thereafter, all Twitter counts fell to zero. It would seem Twitter caught wind of the glitch and is now madly trying to apply a fix. Though, in doing so, they (we hope temporarily) have wiped out everyone's Follow and Follower count.

So yes. Today, social media has temporarily died. People are flipping out. It's the end of the world. And it's hilarious. Really, really hilarious.

UPDATE: Well, that was fun while it lasted. At around 2PM EST Follow and Follower counts were restored.

by Steve Hall    May-10-10    
Topic: Social

Newsflash! 'Naked' Woman on Chatroulette! Must Be an Ad. Yawn.


Oh, Chatroulette, how we used to love you so. Back in the day before anyone had heard of you. Back before people could pleasure themselves in peace before everyone found out that's all anyone does on Chatroulette. And back before every brand in the world decided Chatroulette is the new Second Life.

Here we have Amsterdam-based condom shop Condomerie using a "topless" hottie holding a sign which, at first, lets the viewer think they've struck masturbatory gold. Then the young lady holds the sign up and the viewer is presented with, "You are now in touch with a HIV infected person. Don't play Russian roulette in real life." Way to bring a guy down.

Of course this is completely stupid and the targeting is idiotic. First of all, no one needs a condom to masturbate. And, second, no matter how prolific a person's Chatroulette orgasm may be, there will never be an exchange of bodily fluids and, hence, no chance of becoming infected with HIV.

Can we move on from Chatroulette now?

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by Steve Hall    May-10-10    
Topic: Bad, Creative Commentary, Online, Opinion, Social

Americans Stereotype, Arm Dislocated, Avatars Fashioned, Kitty Shot


- It's global branding of another sort: How Americans See Europe.

- If you want to see a bad Photoshop job. Or if you just want to see a hot woman in her bikini.

- More from the lady who loves to create ads inside Second Life which feature but, busty avatars.

- An old Old Spice ad.

- Not new but worth a look. Agency (almost) shoots kitty to illustrate the qualities of good advertising.

- Thought: If social media didn't exist, would P&G have the problem they are currently having with their Cruisers and Swaddlers diapers?

by Steve Hall    May- 5-10    
Topic: Agencies, Brands, Racy, Social, Strange, Trends and Culture

Microsoft Sends Girl Across Globe to Meet All Her 'Friends'


Microsoft's out with a new campaign to tout two new phones, Kin One and Kin Two. And it's doing it by sending a girl named Rosa on a trip across the globe to meet her social network in person. All 824 of them. From an old boyfriend to a flirt that's really not a friend at all to celebu-friends, Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting "friends" online just to have more than everyone else. Like it was some sort of currency.

Follow it all on Facebook.

Beginning today, the campaign will release two new episodes a week for the next 8 weeks until May 3, at which point TV and cinema ads will debut...and the Kin will be released.

by Steve Hall    Apr-13-10    
Topic: Brands, Promotions, Social

In Stream Ads Come to Twitter


Twitter has launched a new ad platform that will insert ads in search results and relevant streams based on purchased keywords and contextual relevancy. Called Promoted Tweets, the ads will stay on top of a given search result or stream rather than scrolling off the page as does a normal tweet thereby giving the advertiser lengthier exposure.

Promoted Tweets will carry a small notice the tweet is an ad and the tweet itself will turn yellow when rolled over.

To make sure the ads remain relevant, Twitter will employ a metric called resonance, the sum of nine metrics including delivered impressions, replies, retweets and clicks. If a certain resonance level is not achieved, the ad will cease to be served.

Twitter has been testing various ad models for a long time. No one can argue with the fact Twitter needs to make money to remain afloat. No one can argue the fact most will hate the fact ads will now be a part of the daily Twitter experience. And so it goes. With great changes comes...well, no change at all.

Advertising still makes the world go 'round.

by Steve Hall    Apr-13-10    
Topic: Social

Anastasia Ashley and Gretchen Bleiler Seek Old Spice Interns

Killer Legs Girls

Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.

Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.

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by Steve Hall    Apr- 6-10    
Topic: Campaigns, Celebrity, Promotions, Social, Video

Dr. Pepper Offers Bouncing Cheerleader Boobs on Chatroulette


Uh. Oh. Get ready for the onslaught of brands on Chatroulette. We just noted Travelocity's appearance on the random chat service which was followed by French Connection earlier in the month. Now we have Dr. Pepper getting into the game for April Fool's day. All we can say least they got a hot cheerleader. Just don't watch all the way to the end. "She" gets much less hot.

In a nod to what's really happening on Chatroulette, one commenter wrote, "I wonder how many penises Dr. Pepper had to wade through to get this done."

by Steve Hall    Apr- 2-10    
Topic: Brands, Racy, Social, Strange

Fiverr the New Playground for Cheap Marketers, Money-Hungry Agencies


I will come up with a slogan for your website or product for $5. I will hold up a message on time square for $5. I will submit your site to all major search engines for $5. I will print screen your company logo on a t-shirt and wear it for a week for $5. I will consult your business on search marketing for 30 minutes for $5. I will design a custom web banner for your business for $5. I will write a memorable tagline for your business for $5. I will do a voiceover for your podcast/website/business for $5. I will design your Business Card for $5.

Well I won't but hundreds of fiverr members will. fiverr is a site on which people promise to to things for $5. And it's as simple as that. Browse. Click. Buy. If you need some simple, ad-related tasks done, this site is definitely worth a look.

And if you're an agency looking for the opportunity to wildly mark up costs to reap a ridiculous profit, this site is most definitely for you.

by Steve Hall    Apr- 1-10    
Topic: Social, Tools

Travelocity Gnome Joins Chatroulette


Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.

Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?

Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."

So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?

by Steve Hall    Apr- 1-10    
Topic: Brands, Online, Social, Video

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