This ploy from Russian telecom brand MTS by BBDO Moscow recalls the early days of internet porn and 24K baud rate dial-up modems. But since no one knows what that experience is like these days, MTS took it upon themselves to frustrate the heck out of people to tout its 4G service.
For its client Axe, Barton F. Graf is out with the Social Effort Scale, a social media analysis tool that takes a look at whether or not you are trying too hard. In essence, it determines your level of douchebaggery. In about 45 seconds. That's a lot faster than some of those other "processes" floating around this week.
Just head over to Social Effort Scale, log in with Twitter, Facebook and Instagram and you will be presented with a score that lands you in one of three bell curve segments, Trying Too Hard, Effortless or Not Trying Hard Enough.
Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it seems that Instagram and Pinterest want a piece of the paid advertising pie, and they're not afraid to charge a lot per slice.
However, social networks like Instagram and Pinterest will not succeed by trying to replicate the broadcasting advertising model. Broadcasting does not work in the Social Era, as numerous studies have shown. In fact, online social media ads are even more ignored than TV ads, according to Harris Interactive.
This is awesome! Yes, the whole choose-you-own-adventure thing has been done many times before but it's almost always with video. Travelocity, which is touting Memorial Day destinations, is out with a Twitter-based choose-your-own-adventure.
The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Olgivy. Brands are also discovering that a lot of their 'likes' come from fake fans. Elliot cites blog posts from several companies that detected 'like fraud' ranging from 40 to 90 percent.
For years, brand spent millions thinking that Facebook fans would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. This strategy netted $7.87 billion in revenue last year and has left social marketers without a significant earned media solution -- so they think.
20th Century Fox Film has partnered with Social Rewards, a social loyalty engagement platform, to create Fox Rewards Program. The partnership was announced during the CinemaCon Theatre Exhibition Conference in Las Vegas this week. Social Rewards was founded in 2010 to help companies in the entertainment industry leverage social media to build sales and collect data through a loyalty program.
Basically, the program allows people to earn free movie tickets for sharing movie trailers.
Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header "OMG, that is A LOT of snow." He gets a few comments and retweets from friends. An hour later, he arrives at work, logs into Facebook and finds a friend's link to www.theflatteringman.com. It turns out to be a prank website for a "Push Up Muscle Shirt" that is part of an Old Spice viral ad campaign. Joe likes and shares it.
By 11:30 am, Joe can't look at the Excel spreadsheet in front of him without getting cross-eyed, so he logs into LinkedIn, spots Joe Pulizzi's latest post, "Content without Strategy Is Just Stuff ," and sends it off to the other guys in his marketing department. They were just talking over social media strategies the other day, so Joe thinks the article could help the entire group.
Social media is a tremendous driver for business growth, everybody knows that. But there's this little problem of saturation with this media, or rather, with the Internet itself. There's too much information out there. Too many businesses are trying too hard to be heard, to stand out from the competition. The result? A lot of same ole, everything seems stale, and consumers are in a real danger of ending up desensitized to your efforts.
How do you get more people to check you out online then? Thankfully, we are not out of ideas yet and there's still a lot of novelty out there when it comes to using social media. Here are three excellent ways in which you can beat the crowd, capture the imagination of your target audience, and make the most of your social media presence.
Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's content drives 90% of its web traffic.
This is one reason the landscape has seen such a shift in terms of top brands becoming publishers. The reason for this strong focus on content is simple: increased engagement with the target audience. Over 50% of in-house and agency marketers cite high engagement as one of their top three business objectives, and online content acts as a direct vehicle to engage with customers and prospects.