Curation v. Scraping, Oprah Over Twitter, Financial Fortune Smiles on Facebook

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- One man's curation is another man's scraping: more on the ongoing drama between pubs that report and 'net-based pubs that aggregate.

- Oprah over Twitter? Guess that means ... absolutely nothing, now that we think about it.

- Stats on motivations of Twitter users. Features graph intros like "A Large Following Doesn't Equate with Intelligence" and "Mixed Feelings about Reciprocity."

- Perspective on your perspectives on Swine Flu.

- Facebook has plen'y of cash, and expects interactive advertising rev to boost sales 70%, COO Sheryl Sandberg ballsily proclaims.

- Stolichnaya is the premier sponsor of Babelgum, which will air exclusive live concert footage from artists like Franz Ferdinand, Stereophonics and Kaiser Chefs; as well as "Bananaz," a film about the Gorillaz.

- Aerocles deconstructs Dominos' approach to social media.

- Saw the Loud n' Clear infomercial on TV last night. This is why we love America. Hold 'til 1:27 for when Enthusiastic Geriatric shouts, "Bingo!" It don't get any better than that.

by Angela Natividad    Apr-29-09    
Topic: Brands, Celebrity, Opinion, Publishing, Social, Sponsorship



Socials Party, Ludacris Presents, Recession Bridged, Fiesta Moves

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- If you attended ad:tech (or didn't), here are the pictures from The Media Social party held at Roe in San Francisco. If you were there, see if you can find yourself.

- Famed hip hop superstar and Hollywood film star Chris "Ludacris" Bridges will present The One Club's first-ever "Green Pencil" award honoring excellence in the field of environmentally conscious advertising at "The 34th Annual One Show" on May 6th.

- Eric Karjaluoto of smashLAB wrote an insightful article offering up a Bridge Over Troubled Water for the low point we're all in (but don't have to be) right now.

- The Smartphone, Smart Marketing study sponsored by Platform-A concluded that 53% of Smartphone users are clicking on advertisements, 35% request more information and 24% make purchases via their smart phone.

- Jill Hanner tweets, "my goal is to get on the @jimmyfallon show and talk about the ford fiesta! we both tweet and i live in nyc! lets do it!! #fiestamovement"

by Steve Hall    Apr-28-09    
Topic: Industry Events, Research, Social



Road Trip + Twitter = Roadtwip

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Twitter has inspired everything. It's changed the way people communicate. It's become a marketing platform. It's become a direct marketing channel. It's lent credence to the notion "conversations" can actually occur between a brand and a person. And...it's given us Oprah whether we like it or not. So why not a road trip? Or, rather, a Roadtwip.

Oh yes. Much like iPhone's "there's an app for that," there's an app for anything and everything you want to do with Twitter. Why not a road trip app? OK so Roadtwip isn't actually an app, rather a physical road trip during which three people hop in a car and, for two weeks, traverse the country "seeking the emerging future for a new America."

more »

by Steve Hall    Apr-27-09    
Topic: Events, Social



German brothels, Microbooking, Canadians Who Shave and Stay Off Twitter

- George Parker on German Brothels in hard times like these.

- Microbooking is the new...?

- Social media IS like sex. (For the record, I don't pay for social media.)

- Microsoft blowing up on campus like Google used to.

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by Bill Green    Apr-23-09    




Can't We All Just Get a Blog?

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There's decent amount of back and forth talk about a post Alan Wolk had over at Agency Spy. I came away thinking there are a lot of issues at work there lumped together under the single banner of why are ad people so damn angry. In talking offline with a few creatives about it, even more points were raised. At the risk of continuing the separation of church and state between creatives and the rest of the world, the focus for me becomes:

1) Why are anonymous comments overwhelmingly bitter/negative on ad blogs? (The flipside to why are ad people so damn angry.) Are we talking in the workplace? Or online. Two different things. If I was stuck in a lousy shop, I'd be angry too. I might even go online to vent about it anonymously. What if they're tired of reading fluff pieces about someone they know to be a prick. Sure beats the mall and rifle approach.

more »

by Bill Green    Apr-22-09    




Oprah Will Kill Twitter, right?

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Okay, since signing on last week, she has 368,000+ followers. No really, in one day I'm watching her follow count go up literally 20,000 every 4-5 hours. Thing is, when she and all those Mommy Bloggers™ get bored and leave Twitter like Texas leaving the Union, will there be a disturbance in the internet's social media bmi? There could be as they all head to Plurck. How long before she realizes how much of a PITA it is actually is to update and turns it into a "Will Tweet For Oprah!" or "Win a chance to get @ed by Oprah!" daily contest.

So when does Oprah kill Twitter. Before the 4th of July? Labor Day? (By the way, is it proper netiquette to kill a social net after Labor Day?) Vote below adranters.

When Will Oprah Kill Twitter?
  
Free polls from Pollhost.com

by Bill Green    Apr-20-09    
Topic: Celebrity, Social



Volvo's In-Ad Twitter Feed, Linds Spoofs Self, BK Upsets the Mex

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- Volvo embeds Twitter feed into YouTube ad. (Via.)

- The Domino's YouTube brand bust.

- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...

- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)

- Burger King pisses Mexico off. *condescending sigh.* What else is new.

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Celebrity, Online, Political, Social, Spoofs



Homer Simpson Invades French Rail System

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On April Fool's Day, patrons of France's SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements.

Eight major stations throughout the country were audio-penetrated by the Duff guzzler. Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!"

more »

by Angela Natividad    Apr- 3-09    
Topic: Brands, Good, Guerilla, Social



Drinkable Yogurt, Cheerleaders in Bikinis An Interesting Combination

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Bikinis. Cheerleaders. Baby oil. And a slip and slide. What's not to love about that combination? Not much but this is advertising we're talking about here so there's gotta be a product in here somewhere. Hmm. Where is it? Oh, there it is. Yogisip, a South African drinkable yogurt. Yea, there it is.

So what does a drinkable yogurt have to do with girls in bikinis throwing themselves down a slip and slide? When the baby oil and water supply run out, you will have your answer. Watch.

And watch the hundreds of other videos submitted to this video competition which asks people to show how the drink keeps them going all day long.

by Steve Hall    Apr- 2-09    
Topic: Consumer Created, Promotions, Racy, Social, Video



April Fool's Idiocy, Twitter Tweaks, Chainsaw Humor, Facebook Data

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- Yes, it's April Fool's Day and the jokes are out: Becks redesigns its label. The New York Times downsizes. Xbox launches Yodeling game. Tom Brokaw sues Brokaw agency over domain name

- Ariel Waldman spots a possible new Twitter redesign which includes trending topics in the sidebar. It comes and goes and is not yet a permanent change.

- Alisa Leonard-Hansen comments on the Facebook redesign and how she thinks it has more to do with data portability as opposed to "competing" with Twitter.

- Don't like deathbed humor? Don't watch this DDB Auckland-created Stihl Machine commercial airing in New Zealand.

- Check out the Effie Awards winners here.

by Steve Hall    Apr- 2-09    
Topic: Industry Events, Social










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