Ben & Jerry's Gets It Right With Colorado Marijuana Tweet
While social media has done wonders form brands in many respects, it has also created a dangerous landscape which is now littered with failed attempts by brands to capitalize on breaking news or trends. Many brands have the best of intentions but most fail miserably.
One such brand that did not fail when commenting on the recent news that Colorado, on January 1, became the first state to allow the sale of marijuana for recreational use to those 21 and over.
Following the news, Ben & Jerry's tweeted "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?" The witty tweet has garnered close to 10,000 retweets.
BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that? pic.twitter.com/zBs8nyxZWn— Ben & Jerry's (@benandjerrys) January 2, 2014