P&G's Thank You Mom Sequel Will Tear You Up Just Like the Original
Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children. The sequel, entitled "Pick Them Back Up," again, pays homage to moms, this time with a focus on the 2014 Sochi Winter Olympics.
Like the original, in the sequel, we see moms aiding their budding Olympians to get up over and over again and to keep trying to master their particular sport. And all the while, offering the love and support only a mother can give.
As part of the campaign, P&G is sending $1,000 Visa cards to 357 Olympic moms to supplement their travel to Sochi.
Client: Procter & Gamble
Spot Title: "Pick Them Back Up"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Director/Copywriter: Kevin Jones
Creative Director/Art Director: Ollie Watson
Senior Producer: Erika Madison
Account Team: Eric Gabrielson / Jesse Johnson
Strategic Planner: Dave Burg
Executive Creative Directors: Joe Staples / Susan Hoffman
Head of Production: Ben Grylewicz
Production Company: Park Pictures
Director/DP: Lance Acord
Executive Producer/Owner: Jackie Kelman-Bisbee
Executive Producer: Mary Ann Marino
Line Producer: Caroline Kousidonis
Production Designer: Jason Hamilton
Editorial Company: Joint
Editor: Peter Wiedensmith
Post Producer: Ryan Shanholtzer
Post Executive Producer: Patty Brebner
Assistant Editor: Kristy Faris
VFX Company: A52
Executive Producers: Jennifer Sofio Hall / Megan Meloth
VFX Supervisor: Patrick Murphy
VFX Producer: Kim Christensen
Lead Flame Artists: Patrick Murphy / Andy Bate
Flame Artist: Steve Wolff
Roto Artists: Cathy Shaw / Robert Shaw
CG Supervisor: Kirk Shintani
CG Artists: Erin Clark / Adam Carter / Joe Chiechi
Composer: Ludovico Einaudi
Sound Designer: Peter Wiedensmith
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Caroline O'Sullivan