IZEA Hijacks Yahoo!'s NewFront

qnU_XrU3TvTnRkYUj4Vd8nHjtjDLQH-_QPm25UA5tD8.jpg

Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.

It was an effort to tout the company's belief that sponsored social content trumps display advertising.

2qpusCscXeKwHNQgChiyJXLgKz8VoK0XBx5-bhYLPIE.jpg

uwgDTMecjXfALJwccgNb4sJ_p5M-uFvrTC-SH9Q-G2g.jpg

izea_new_purple.jpeg

by Steve Hall    Apr-29-14   Click to Comment   
Topic: Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: