You Won't Believe (Or Understand) What This Giant, Creepy-Looking Mouth is Promoting

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Here's an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency.

On April, 8th and 9th, Voyages-sncf.com, with help from TBWA\Paris, created an interesting installation on the streets of Paris with some oversized interactive figures.

Passersby could hear Ave Maria sung from a 1,500lbs silicon mouth, take a shower with a 43 sq.ft inked rugbyman, peek under Marilyn Monroe's 300ft long skirt or transform a bus shelter into a night club by touching a funk singer's torso.

Yea, we have no idea how all that promotes a travel agency offering either.

by Steve Hall    May- 5-14   Click to Comment   
Topic: Outdoor   

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