We're Halfway Through the World Cup. Here's How It's Playing Out For Brands in Social Media

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We're midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

Here's what Engagor found from June 12 - June 24:

- 1.4 million total mentions (Facebook/Twitter)

- Nike leads with volume of brand mentions (357K) related to the World Cup; Coca-Cola in second with 297K; Emirates in third with 169K

- Pepsi has the highest volume of positive sentiment (58% of mentions); Volkswagen has the highest volume of negative mentions (16%)

- Top languages - English, Arabic, Spanish, Italian, Japanese

- Demographics/Gender - 28% female, 72% male (Global); 40% female, 60% male (U.S.)

And here's a breakdown of the volume of sponsor mentions related to the World Cup :

- Nike - 357K

- Coca-Cola - 297K

- Emirates - 169K

- KIA - 156K

- Volkswagen - 122K

- Adidas - 89K

- Hyundai - 56K

- Sony - 44K

- Budweiser - 43K

- MillerCoors - 39K

- Pepsi - 32K

- Visa - 13K

- Continental - 6K

by Steve Hall    Jun-25-14   Click to Comment   
Topic: Research   

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