Top 5 Misconceptions about Influencer Marketing
Marketing gurus often caution businesses about the pros and cons of influencer marketing. According to digital marketing companies in dubai, US and across the globe, those businesses who invest in influencer marketing are actually giving the control over their brand's overall image to a bunch of enterprising millennials where the final outcome can not be predicted beforehand.
In case you share the same views about influencer marketing mentioned above, then you might be a victim to the false notions of digital marketing. Contrary to the general perception, influencer marketing is actually a safe and reliable form of e- marketing which is crucial for businesses to survive and remain relevant in today's fast and competitive digital age.
In this article, we will discuss the top 5 most common misconceptions about influencer marketing:
1. Promoting Products on Your Own Social Media Platforms
If you are a part of the marketing industry for a long period now, then you might have gained enough experience to be able to distinguish between those marketing strategies that work and those that don't. If your brand is already doing well with conventional marketing practices, then why bother to adopt new ones?
This approach may be working for you at the moment, but your brand may not be able to survive in the long run. From cars to currency; as everything is becoming digital, then why not your brand's marketing strategy? You will surely notice a great amount of improvement by incorporating influencer marketing in to your brand's current marketing strategy.
Although you can promote your product on the official social media accounts of your brand, however, if you hire an influencer to do the same; the followers of both; the influencer and your brand gets amalgamated and your product gets twice the exposure and hype.
When an influencer flaunts a dress or a fashion accessory on his social media account; his followers end up buying the same product to recreate the same look, whereas the same product won't have the same hype if promoted on its own social media platforms.
2. Less Control Over Marketing Practices
Unlike conventional marketing practices, organizations have less control over influencer marketing as you have to depend on the influencer to market the product for you who is not an advertising professional. Although your marketing team may be developing different advertising campaigns for a long period of time, however, social media influencers know a number of powerful marketing techniques that your marketing team doesn't.
Instead of creating ad campaigns similar to what everyone else is making, these influencers actually experiment with different types of content to know what works the best to get the maximum number of views and shares. This experience is something that your marketing team may be lacking in and can definitely benefit from.
3. Fake Followers and Pages
There is doubt that people consider influencer reviews and recommendations genuine, authentic and trustworthy. However, with the recent trend of buying likes and followers for social media accounts, the authenticity of influencers with a large number of followers becomes questionable. However, with the help of various online tools and software, it is possible to detect fake pages and followers. By analyzing metrics such as Like Follower Ratio (LFR) along with the overall growth and and quality of followers, it is possible to detect fake accounts and followers.
4. Selecting Influencers from their Follower Count
Many businesses find it hard to find an influencer that is perfect for their brand. Although selecting an influencer from the number of followers is the most common way to make your marketing strategy work, however, it can not bring in the desired results every time. The demographics of your target audience and your influencer should match otherwise you won't be able to reach out to your target audience.
5. Inability to Check the Effectiveness of Your Marketing Strategy
Contrary to the general perception, it is quite easy to measure the effectiveness of your brand's influencer marketing strategy.
In today's digital age, where everything can be measured by different applications and software, it is possible to check whether your influencer marketing strategy is effective or not by simply setting up and tracking important metrics such as viewer engagement, brand outreach and traffic.
To Sum Up
Since the concept of digital marketing, especially influencers marketing, is comparatively new; there are many misconceptions associated with it that need to be cleared to help businesses use influencer marketing to promote their products and services without any doubts or fear.
This guest article was written by Ashlie Lopez, a freelance writer who began her writing career with Techvando.