Fashion Marketing: 6 Smart Ways to Use Social Media Advertising to Grow Your Business

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Statistica reports that there will be more than 3 billion active social media users by the end of 2021. While the number is staggering, it certainly offers a lot of potential for digital businesses. Not to forget 3 billion means half of the world population. With that fact, it is obvious that digital commerce will only rise further.

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by Steve Hall    Apr-25-20    
Topic: Social



Optimizing Your Ecommerce Conversion Rate

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Ecommerce is a fast-moving industry, with new techniques and tools continually appearing. In just the past month, we've shown you how to adapt your marketing for the Covid-19 pandemic, and how to successfully integrate virtual reality into your marketing strategy. It's important, of course, to pay attention to all of these emerging trends in order to get the best performance from your online store.

On the other hand, some things never change. No matter what kind of eCommerce store you run, "conversion rate" will always be one of your most important metrics. In this article, we'll show you how to calculate your conversion rate, and then how to improve it.

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by Steve Hall    Apr-25-20    
Topic: Online



5 Ways to Use Virtual Reality in Your Marketing Strategy

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For most people, virtual reality sounds like an imaginary concept from science fiction, but in reality, VR has been present on the market for quite some time.

By definition, virtual reality is "computer-simulated surroundings which have the capacity to simulate physical presence in real or imaginary worlds".

Virtual reality (VR) is predicted to completely disrupt the shopping experience. According to Goldman Sachs, the estimates of VR investments (including augmented reality) will reach 1.6 billion dollars until 2025.

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by Steve Hall    Apr- 7-20    
Topic: Games



How to Use Social Media to Understand and Engage Your Customers

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For decades, businesses have relied exclusively on the most conventional forms of marketing. But today, most of their audience uses digital media platforms.

The Digital 2020 report by The Next Web found that nearly 60 percent of the world population is online, while the number of social media users have reached 3.80 billion by Jan 2020.

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by Steve Hall    Apr- 7-20    
Topic: Social



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Why You Should Never Cut Marketing and Ad Spending During a Crisis

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The current global pandemic is unprecedented for individuals and businesses around the globe. As stores close and consumers retreat to their homes, many firms are contracting their spending in hopes of weathering an economic disaster.

But many companies are going about this all wrong.

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by Steve Hall    Apr- 7-20    
Topic: Opinion



User Interface Trends To Watch Out For In 2020

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As the rapid growth of technology continues, the influence that it has over anything digital also grows stronger. When it comes to website design, there are many trends that exist and as the years go by, these trends increase in number. As we recently entered a new decade in the new millenium, it's more likely that web design will be more innovative.

One of the main objectives of website design is to give visitors a satisfying user experience. An element that is vital to achieve that is the user interface. Designing an innovative and user friendly UI can make or break every web developer's work.

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by Steve Hall    Apr- 7-20    
Topic: Publishing



4 Creative Ways to Market Your Small Business

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Every business needs a few creative marketing strategies up their sleeves to attract more clients. These plans include various methods by which they catch their desired audience's attention and lead them to their products, services, or anything else they may be providing.

You need to get educated on a few marketing tactics that can target your desired consumer base more appropriately. Here are four creative marketing ideas that you can immediately start exploiting for your business.


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by Steve Hall    Apr- 3-20    
Topic: Brands






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