5 Marketing Strategies To Save Your Business From The Corona Crisis
The economy as we know it no longer exists. The COVID-19 pandemic has struck almost every industry worldwide and made us all think about the future of the business. Airline companies, retail stores, travel agencies, oil manufacturers, insurance firms, and many other businesses are on the verge of collapse.
Other niches are still alive and kicking, but they are also struggling to make ends meet. If your business is suffering the consequences of COVID-19, the only thing you can do is to design a perfect marketing strategy and hope it can keep your head above water long enough.
You probably use a lot of marketing techniques already, but it's necessary to focus on fundamental principles at the moment. We made a list of the basic tactics, so keep reading to see the top five marketing strategies that can save your business from the corona crisis.
1. Stay in Touch with Your Customers
Your customers are receiving a lot of information these days, which probably makes them dazed and confused. Continuous content consumption, particularly in relation to COVID-19, could easily make them forget about you and your business.
In such circumstances, the main goal is to stay in touch with customers and remind them that you are still active.
Jake Gardner, a digital marketer at the research paper writing service, claims social networks are by far the simplest way to reach consumers in 2020: "I bet you already used social media to nurture business relationships, but now you must take the extra step and maximize engagement."
Besides publishing lots of interesting and educational content, you need to answer users' questions and reassure them that your company is fully operational. This basically means you ought to explain the following:
- Do you have enough products available on stock?
- Are there any supply chain issues?
- Do you follow all the safety-related instructions?
You will answer a whole lot of technical questions, but it's worth the effort because you will convince customers that they can count on you around the clock.
2. Improve Your Online Presence
You've probably noticed that marketing strategies in the age of coronavirus are all about online activities. This is completely natural given the fact that people are stuck home and spend more time browsing the Internet. That is exactly why you need to improve your online presence, too.
Go beyond social networks and help the audience discover your brand quickly and effortlessly. First of all, you should improve the official company website by adding fresh posts. It would be perfect to write a few coronavirus-related articles and explain its impact on your industry and the business in general.
Secondly, you should activate on other websites and write some guest posts as well. Try to find popular niche websites as it will help you to grab the attention of new audience groups and perhaps even earn you a fresh wave of new customers.
And thirdly, use question-and-answer sites like Quora to write about business-related topics. If you create standout answers that really solve users' problems, rest assured many Quora fans will visit your website to learn more about your company.
3. Use the Best Marketing Tools
People in the quarantine are online 24/7, which is a huge challenge for smaller teams. But even if you are running a large marketing department, you still need to use the best marketing tools to increase the productivity of campaigns.
There are literally hundreds of digital marketing platforms to be found online, so we can only point out a few options that we consider most useful. Here are our favorite picks:
- Google Keyword Planner for SEO optimization
- Top essay writing services for content creation
- MailChimp for email marketing automation
- Hootsuite for an all-around palette of marketing features
- Top resume writing services for online hiring and onboarding
- Grammarly for editing and proofreading
4. Take Advantage of Digital Advertising
Content creation is a genuine necessity, but you should know that other companies will strengthen their marketing efforts as well. Bearing that in mind, you ought to invest additional efforts in an attempt to outdo competitors.
Digital advertising is the only surefire way to approach the target audience without wasting time or budget in the process. A platform such as Google AdWords or any social media advertising tool can give you exposure and help you to build online visibility.
Take Facebook Ads for example. It's a highly intuitive advertising tool that enables extremely accurate audience targeting. With this tool at your disposal, you can target three types of user groups:
- Core audiences based on demographic traits and personal interests
- Custom audiences consist of users who already established some sort of interaction with your business
- Lookalike audiences are prospects similar to your existing customers
Such targeting possibilities allow you to reach precisely-defined users, so you can quickly generate tons of new leads and convert them into full-time customers.
5. Give Your Contribution to the Community
The last tip on our list is to spend some time thinking about the people around you and help the local community minimize losses during the coronavirus epidemic.
Corporate social responsibility is a big deal, especially in the time when people need your (and everyone else's) support the most. It gives you the chance to contribute to the higher cause, which is always a fulfilling action that makes you feel proud of yourself.
At the same time, it will have a huge effect on your customers as they will realize that you are running a compassionate and responsible company. People won't forget you were there to support the local community, so you can expect many consumers to become loyal customers in the long run.
The Bottom Line
COVID-19 has made a tremendous impact on the business world and only the luckiest companies will go through it undamaged. The only thing other organizations can do is to prepare optimal marketing campaigns and hope that the pandemic will end soon enough.
Marketing strategies we discussed above could breathe new life into your business and help you to survive the current crisis. Now it's your turn to react quickly, customize those marketing techniques, and use them to keep the company relevant in the age of coronavirus.
This guest article was written by David Collins, a digital marketer and a blogger at Top British Essays. He is also a part-time contributor to Best Custom Essay and Dissertation Service. Besides writing, David enjoys traveling and long-distance running.