Children Killed Just Like Creative Concepts

The killed ideas scenario has been around for a long time. It's been played out hundreds of different ways. Here's another. Murdered children used as a metaphor for killed creative ideas.

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M&M's Lands Top Spot in YouTube's Super Bowl Ad Blitz

Remember the Super Bowl? Yea, we barely do either. But in case you've forgotten, it was in early February and, we hear, there were a lot of ads in the game. One you may recall was M&M's Just My Shell. Well it recently snagged the top spot in YouTube's Ad Blitz, a ranking of Super Bowl commercials. Rounding out the top five were Chrysler's Halftime in America, Bud Light's Rescue Dog, Chevy's 2012 and Doritos' Man's Best Friend.

Check out the stats here.

How to Measure Social Media ROI

Radian6 is out with another social media focused white paper, part of the Adrants white paper series. It's entitled The ROI of Social Media: Myths, Truths and How to Measure. The in-depth report will provide you:

• Real calculations and measurements to calculate social media ROI
• The ability to distinguish your brand as a pro in social media ROI
• Real social media success stories and the ROI of each one
• Social media metrics for different professionals - PR, Customer Service, Marketers and more

We've read it and you will, in fact, learn how to measure social media and be provided a formula illustrating exactly how to do so. Social media's great but nothing really matters in marketing unless you know how it worked. This white paper will show you how to numerically state the ROI of your social media efforts. Download it now.