Why All Brands Need to be Real-Time Marketers

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In a rousing SXSW Interactive pop-up panel hosted by Expion and moderated by Advertising Age's David Teicher, the subject of real time marketing was discussed. On the panel were Mondelez VP of Global Media and Consumer Engagement Bonin Bough, Oreo Senior Associate Brand Manager Steve Doan, Expion Chief Innovation Officer Albert Chou, 360i VP of Emerging Media David Berkowitz and Vayner Media Co-Founder Gary Vaynerchuk. Held at Pete's Dueling Piano Bar on 6th street, the panel shared theories and practical advice for brands navigating the ever-quicker stream of media that now rules our daily lives.

The fact the panel was held at Pete's Dueling Piano Bar was apropos. To see Bough and Vaynerchuk share a microphone was both comical and practical. Comical because the two couldn't comment enough on each other's commentary. Practical because had each had their own microphone, it would have much like, well, a pair of pianos dueling each other.

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by Steve Hall    Mar-12-13    
Topic: Industry Events, Opinion



Street Marketing Alive And Well At SXSW

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With SXSW getting bigger and bigger each year, it's interesting to see which marketers will stand out from the crowd. Often times, it's the little things that seem to capture attention best. At least in our opinion.

Last year, mobile parking app ParkMe placed fake paper boots on the wheels of cars all over the city of Austin to call attention to its app. It got a lot of buzz and the app is quite successful one year later.

This year, task app TaskRabbit has tricked out a vehicle to make it look like, well, a furry rabbit. With so many people out and about in the city traversing the city to attend panels which have now grown well beyond the confines of the Austin Convention Center, the streets are prime space for marketers to hype their offerings.

We're quite sure we'll see more examples of this as the week progresses.

Photo Credit: Mashable

by Steve Hall    Mar-12-13    
Topic: Guerilla, Industry Events, Outdoor



Syfy Erects Pop-Up Hotel at SXSW

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As we wander around Austin during SXSW we love to spot unique marketing stunts brands activate. One such stunt comes to us courtesy of Syfy Channel. Reacting (in a way) to the lack of housing available during SXSW, the cable channel erected a pop-up hotel. Constructed out of containers (those big ones you see on ships and behind 18 wheelers), the "hotel rooms" were decked out in as posh-like a manner as is possible with, well, a metal container.

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by Steve Hall    Mar-12-13    
Topic: Guerilla, Industry Events



How the New Facebook News Feed Changes Your Content Strategy

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Working tirelessly through the night following yesterday's Facebook announcement about its new News Feed, two diligent HubSpotters, Anum Hussain and Brittany Leaning, have published a new report, How Facebook's New News Feed Changes Your Content Strategy. The 35 page (don't worry, there's lots of pictures) report that aims to educate marketers on how they need to approach content creation for Facebook's redesigned news feed.

Download the report now and learn how these changes will affect your Facenbook marketing.

by Steve Hall    Mar-12-13    
Topic: Research, Social, Tools



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SXSW Stereotypes As Represented by Cats

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What would SXSW be without a cat meme to accompany it? Thanks to Traction, we have one. Or at least a stereotypical representation of SXSW themes represented by cats. We have Big Data Cruncher, I Can Haz Mowr BBQ, Inappropriately Hot Booth Babe, The Futurist Keynoter and more. Check them all out here.

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by Steve Hall    Mar-12-13    
Topic: Industry Events







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