If you run a WordPress eCommerce website, your main goal is likely to convert as many sales as possible. However, there is a big difference between forging strong relationships with loyal customers and simply throwing marketing strategies at whomever will take the bait.
Because in the end, the stronger the ties you have with your loyal customer base, the longer they will remain faithful to your brand. In fact, 94% of companies see "higher engagement and conversions rates" with a dedication to customer service.
This is because ultimately, those that cater to their customers in a more personalized way - think effortless shopping experiences, convenience, and excellent product inventory-will experience an increase in sales as a result.