Nothing Could Be Further From The Truth
"Pop unders are the cockroaches of our industry" stated Rick Bruner on his Executive Summary Consulting weblog page.
This is the absolute truth. We are killing any chance that viewers will pay any attention to ANY online ad unit after an onslaught of pop unders...and ups for that matter. It makes a navigational MESS of working on the web. It is repulsive. It is annoying. It has to go. If it doesn't, we will lose all possibility or regaining the weary and jaded Internet audience. We might as well toss in the towel on that medium.
As Rick requests, publishers, do yourself a favor, PLEASE PLEASE PLEASE eliminate this sleeze from your offering!