An Ad Recovery?

Interesting news clips from Rick Bruner's Executive Summary Newsletter

Signs of Ad Recovery

There is nothing we marketers love more than drinking our own bathwater. Here's my contribution: a list of headlines I've seen in the last week or so that would seem to indicate a rally in the flagging ad market for the second half of this year. Wishful thinking? All I know is that in the pundit business, three makes a trend, and here are six hopeful articles:

The only spoiler to all this good news is McCann-Erickson's famous ad industry prognosticator, who recently downgraded his estimates for 2002, but only slightly, and either way he's still predicting growth over last year (now of 2.1% instead of 2.4%). As reported in MediaPost, he explained his downgrade by saying, "In December I was too optimistic. Now I'm too pessimistic."

- Rick Bruner 7/17/2002 permanent link  

Now, it's just a matter of how long we have to wait.


by Steve Hall    Jul-28-02   Click to Comment   

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