Don't Think Different, Just Think
OK, OK...so Apple has moved on from Think Different to Switch. IBM has wasted no time in bringing back it's early maxim of "think" as in computers that think for themselves.
Just days after announcing a whopping ad campaign to hype its new computer initiative, IBM (Quote, Company Info) took the wraps off a marketing strategy centered on its "Think" mantra.
by Steve Hall Nov- 5-02