Joseph Jaffe Sounds Off on The Ford/24 Pod Strategy

I thought it was a good idea. Something new. Here is another opinion:

Jaffe Juice: Jack Bauer Said It Best

Trust me. I�m trying to keep an open mind about this; however I keep coming back to a fundamental belief: given the choice, most consumers would reject advertising hands down. The only way I could see a consumer sitting through a three-minute Ford commercial is through the element of surprise (read: being tricked). If so, this is one of those Borg-type solutions: It works for a short period of time, but then you quickly adapt to it.


by Steve Hall    Nov- 7-02    

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