Dig-It Magazine Launches

The new Wired?

Magazine Aims to be Everyday Guide to High-Tech Life

In defiance of the shakeout, (Fred) Davis and a band of unemployed industry veterans - including PC World founding editor David Bunnell - have created DigiT (as in "Can you dig it?") on a shoestring budget and an experimental business model. They think their magazine, on shelves in bookstores and newsstands nationwide this week, will become the first in a new wave of publications that help everyday readers, not just the digerati, better understand how high-tech gadgets can change their lives.

"Wired's become ultra-boring," said Stewart Alsop, a venture capitalist with New Enterprise Associates who sits on DigiT's advisory board. "Everyone else is going out of business or playing it safe, so there's probably room in the tech publishing industry."

You have to be appreciative of anyone launching a magazine in today's economic climate. They are certainly doing it on a shoestring budget which can't hurt. The focus on technology as an everyday aspect of life is an intruiging one and there are those out there that will eat this sort of thing up. 100,000 copies arrive on newstands this week. Check it out.

by Steve Hall    Dec-16-02    

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.