Internet Usage Up Significantly

Geographics: The Web Continues to Spread

Internet usage has shifted from routine to essential, according to findings from Ipsos-Reid that demonstrate an increasing reliance on the medium worldwide. Interviews with more than 6,600 adults in 12 countries indicate that the United States has the highest incidence of Internet usage with 72 percent of the population going online once within the previous 30 days.


by Steve Hall    Dec-17-02    

Britney is Out. Beyonce is in

Beyonce Knowles Bounces Britney

PepsiCo's Pepsi-Cola Co. has tapped Destiny's Child singer Beyonce Knowles to be the new face of Pepsi-Cola, replacing another pop star, Britney Spears.

Ms. Knowles will appear in TV, radio, online and point-of-purchase ads, and the company may also sponsor Ms. Knowles' solo tour in 2003 should she do one, Pepsi said.

It just gets worse and worse for poor Britney. What will the girl do?

More on why this is a bad strategic move for Pepsi.

by Steve Hall    Dec-17-02    

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