Playboy Goes After Maxim Readers

Playboy's Maxim: Think Young, Man

The Playboy bunny, somewhat long in the tooth of late, will begin next year to resemble the Energizer battery bunny as it makes a bid for millions of young men now reading Maxim, Stuff and other "laddie" magazines.

"These are young men who weren't buying magazines before," said Christie Hefner, chief executive of Playboy, "and as they grow up and out of Maxim we will be there."

Do guys ever really grow "up and out"? If you ask me, I hope I never stop growing "up and out"! (oh, that was so bad)

by Steve Hall    Dec-11-02   Click to Comment   

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