Advertising Agencies Become Advertainment Agencies
It was destined to happen. With all this talk of advertainment, product placement and the like, it was only a matter of time before an ad agency jumped on the band wagon to take the ride.
Taxi, one of Canada's most successful independent advertising shops, announced the launch of chokolat, the first "branded entertainment" agency in the country.
National Post: Agency spinoff to meld entertainment and marketing
by Steve Hall Jan- 9-03 Click to Comment