A Theory on War Improving the Avertising Business

"Marketers are under pressure to deliver increased revenues, primarily through gains in market share," he pointed out. So, "if total market volume declines due to consumers' responses to war, marketers must advertise aggressively to capture a greater share of the smaller available market."

War would cause, "increased ad dollars, especially benefiting the already strong network and local television business. If the war ends within two months, and consumer spending levels begin moving upward, marketers will retain accelerated spending levels to assure that they regain revenues lost during the wartime period."

That's the opinion of Jack Myers, Ad tracker.

Not that I hope he's right because I want a war to happen but we could sure use a boost in this industry.

by Steve Hall    Feb- 5-03   Click to Comment   

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