Online Advertising Gets Offline Results

�There has been a lot of skepticism about whether online could drive offline,� says Don Marshall, director of communications at Washingtonpost.Newsweek Interactive. �The light-bulbs are going off; advertisers have gotten smarter and realize it�s a real smart way to reach people.�

He is right. More and more studies point to the effectiveness of online media driving offline sales and brand awareness.


by Steve Hall    Feb-14-03   Click to Comment   

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