P and G to Place Spanish Language Ad in Grammys

P and G will run a spanish language (mostly) spot during the Grammys. Not a dubbed version of the Grammys on a Hispanic channel, but right on the actual, English speaking Grammy Awards Show on CBS.

This is rare but not a first. Nike and Pepsi have run Spanish spots on English speaking shows before.


by Steve Hall    Feb-21-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.