WB Shuns Reality Programming Yet Increases Ratings

79% of WB programming is made up of scripted shows...not reality programming. Whereas, at other networks, that figure seems to be reversed. The WB has not jumped on the reality bandwagon yet that has not hurt them in the ratings. In fact, they have increased in their core demos by 30%.

Very smart. More...

by Steve Hall    Feb-26-03   Click to Comment   

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