The Death of the Agency Holding Company Model
Is it really any surprise that the mega-agencies are beginning to die? That Interpublic is a mess? That these companies are so big that it's all about shareholder value rather then good marketing communications?
Yes, it is the dot-bomb era of the advertising holding companies. The unbundling of over bundled girth. A time when eager advertising executives can, once again, go it alone. And, in the process, maybe create some worthwhile advertising along the way.
by Steve Hall Mar-10-03 Click to Comment