Advice L'Oreal Should Seriously Consider

Meg Hourihan of Megnut makes an ad campaign suggestion to L'Oreal based on her first-hand use of the product and its not so desireable outcome:

ATTN: L'Or�al Marketing Dept.
RE: Product names


You recently launched a new hair coloring product with the name Couleur Experte. My understanding, based on your marketing campaign, was that I would couleur like a pro and achieve experte results from my home bathroom. I write today to suggest an alternative marketing campaign. While your intentions with the name experte may have been good, my results speak for themselves, and highlight (no pun intended) the need for an immediate rebranding of Couleur Experte.

May I recommend Couleur de D�butant -- novice color, as we say in English -- as an alternative? While it may not spark sales like the other title, it more aptly describes the couleur de cheetah result I have achieved with your product.

Experte? Pas moi,

by Steve Hall    Apr-14-03   Click to Comment   

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i am a business student ,and i know that i have an idea that will increase your sales

Posted by: pamela on April 26, 2006 10:34 AM