Arnold and Part Ways

Boston-based Arnold and Maynard, MA based Monster are parting ways as announced today in AdWeek today. Arnold has handled the account since 2000 and Mullen handled it prior. It seems the fall in budget from $60M in 2000 to $30M in 2002 cause difficulties between agency and client and may have contributed to the split..

by Steve Hall    Apr-17-03   Click to Comment   

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